In 2020 alone, 90% of marketing experts used content to find leads. With 2021 coming around the corner, it’s going to be impossible to ignore the importance of content!
Increasing your website ranking is important for content creation. The higher your website ranks on Google, the more effective your content works. Plus, great content can help you rank higher—it’s a marketing loop!
These 10 steps are pretty easy to follow, and they’ll help you boost your website ranking to set your website up for the next decade!
How to Improve Your Website Ranking
When it comes to improving your website rank, there are easy things you can do and there are hard things you can do. Here, we’ll be focusing on the easier tasks and tips to help you improve your website rank.
1. Use Good Keywords
The most important thing you need to do is decide on a keyword that you want to rank for. You’ll want to use the keyword you chose a few times throughout the article and in headers. It’s also important to use synonyms where you can, too.
2. Update Often and Consistently
The age of articles is something that affects how your website will rank when it comes to certain topics. Make sure that you’re updating your website frequently with new blogs and articles to boost your website ranking while also helping your readers and potential customers.
3. Invest in Good Content
Good, quality content is going to help you rank well. Your website ranking will start to be affected by things like reader behavior, and you want good content that’s going to help with that. Content that’s written well will also attract regular readers, so it’s going to help with that as well. More readers also helps you rank better!
4. Reuse Content
Reusing content, or recycling content is an easy, effective way to publish content regularly without spending an abundance of resources. This will also help keep your website up-to-date.
5. Include Links to Your Own Website
Backlinking to your own website is important, and your website ranking will only get better as you cross-link to different pages on your website.
6. Include Links to Outside Websites
You can also increase your website ranking by including links to websites that aren’t your own and that are authoritative in their field.
7. Increase Your Website Traffic
The more website traffic you have, the more official your website looks. That will actually increase your ranking as well! You can get website traffic in a variety of ways, including every point on this list.
8. Write Naturally
Write like you talk! No one wants to read material that’s boring or reads like a textbook. This is going to boost your readers, which will also boost your ranking.
9. Don’t Keyword Stuff
Using your keyword over and over again will actually be flagged and cause you to lose ranking. Make sure you’re using synonyms and other phrases.
10. Don’t Rely on Gimmicks
In the early days of the internet, there were a ton of gimmicks that were able to force your website to rank higher. However, those are outdated, and you’ll actually be penalized nowadays for using cheap tactics.
How Website Ranking Works
Your website ranking is basically a system of checks and x’s that either helps your website or hurts it. It’s important to do everything you can in order to boost your website, especially with simple tasks.