Did you know that there are over 30 million small businesses in the United States? That means that, as a business owner, if you want to compete in your niche, you need to take advantage of things like Google My Business.
With that in mind, knowing how to optimize Google My Business listings can be tricky. The good news? You really only need to do 3 things to get started.
In this article, we’ll breakdown those 3 tips and tricks that you need to know to get the most out of Google My Business. We’ll tell you how to claim your business profile, as well as what you can do to get customers to leave reviews for your business online.
That way you can grow your brand awareness on the web, and thus, start driving more customers and clients to your business.
1. Claim Your Business Profile
It goes without saying, but if you want to get the most out of your Google My Business listing, you first need to claim your business profile. The good news? Doing this is extremely easy and shouldn’t take you more than a few minutes on your computer to complete.
So, if you haven’t done so already, go ahead and claim your business right now. That way you can be ready to implement the next two tips.
Need some help getting your business listed on different listings? The folks at Siren can help! Be sure to check it out and see what they can do for you today.
2. Complete Your Business Profile
While there isn’t a ton of stuff to fill out on your business profile, all of it is important. That means that, if you want to have an optimized profile, you need to make sure you complete your business profile entirely.
Don’t skip out on any sections and make sure you’ve checked all the right boxes. Double-check your information, too, just to make sure everything looks exactly how you want it to.
3. Collect and Respond to Reviews
After you’ve claimed your profile, and filled everything out, it’s time to start collecting and responding to reviews. Doing this is often easier said than done, as it’s completely out of your hands to get reviews.
Our advice? Come up with an incentive program for your customers and clients to leave reviews. Something as simple as a discount on their next visit or purchase is more than enough to get the job done.
Once you have some reviews, be sure to respond to each one yourself. Interact with your users and let them know that you see their feedback and are listening. That will not only help you establish better relationships but show potential clients and customers that you’re paying attention to important feedback.
Still Not Sure How to Optimize Google My Business?
Knowing how to optimize Google My Business listings isn’t complicated. As long as you let Google help you out, and encourage people to leave reviews, you should be able to get the results you’re looking for overtime.
Looking for more advertising tips and tricks? Check back with our blog often for tons of ideas and information.