Meta Description 101: Why Is It Important And How To Write One
A meta description is also called the tag, is the HTML element mainly used to describe and summarise the content of the page. Meta descriptions play a vital role in the field of SEO. This is widely used by people to reap the benefits of the users and search engines.
The meta description does not play a direct role in the search engine rankings but allows it to play a significant role in on-page SEO. You might get higher rankings with the help of meta description, but it can lead you to take the top position in on-page SEO.
Meta description also means how the view of the site will resemble and how it will provide a major impact on the visitors. Meta description plays a crucial role in SEO ranking as it provides a great strategy to reach the goals. With the help of meta descriptions, your websites will be able to grab the upcoming opportunities.
What exactly is a meta description?
A meta description is basically an attribute that is in your meta tags and provides easy access to describe your page effectively. We all know that it is crucial to represent your website page effectively to drive the attention of the visitors.
In case if you don’t follow the strategy of the meta description on your website page, then make yourself ready with negative results. The meta description provides an effective way to write and sum up your information on your page to showcase the visitors.
It is necessary to make it readable and attractive enough to grab the attention of the audience. If you want to succeed in your goal and get huge profitable results, then make sure to go with meta description.
Mainly meta description appears underneath the page title or the URL of the websites in all the search results.
The code
Here’s how the code of a meta description would like:
<head> <meta name=”description” content=”When writing a meta description, keep it between 140 and 160 characters so Google can display your entire message. Don’t forget to include your keyword!”></head><br/><br/>
Why are these so important?
Meta description mainly appears on the search result page and helps to gain more potential audiences on your specific page or website. This description has the ability to help them with the click-through rates.
This plays a very positive role in the field of success to achieve goals. Your meta description comprises of the most real estate, which you can prefer to avail yourself the advantages by selling your site with an insightful message to the searchers.
Step by step instructions to create perfect Meta Descriptions
● Since the active clicking factor on all SERPs is viewed as an expected positioning component, the ideal approach to make sure your meta portrays SEO-accommodating is to think of them to get more snaps. Tools like WhatsMySERP can help you monitor your rankings too.
● Think about your indexed lists like a conventional promotion in a paper or magazine.
● Exemplary print publicizing utilized features and slogans to allure an individual to dial a telephone number or visit a location to purchase an item coming up.
The ideal meta description
Since the meta depiction is one of the main components of a site that clients see, site administrators should focus on them.
Character length
The ideal meta description has the greatest length of 160 characters, including spaces. To be sure that the scrap will be shown in full, it ought to contain somewhere in the range of 150 and 155 characters. You can check the number of characters by the character count tool.
For online shops or articles where a distribution date is naturally shown in the bit, the most extreme number of words may diminish.
Source of inspiration
The meta portrayal ought to contain a brief for the client. Set pieces, for example, “click here” or “purchase currently,” can, for instance, urge you to tap on the scrap.
Substance
The portrayal ought to contain the focal catchphrase or variations of the greeting page. Since Google consistently features the watchword in the bit with strong, the depiction turns out to be more prominent when the hunt term is incorporated.
Likewise, conceivable is short tributes of fulfilled clients or uncommon characters after Unicode in the meta portrayal. They likewise increment consideration. Extremely well-known, for instance, are checkmarks.
Also Read about: Donut Boxes
Final Verdict
This snippet of the text will appear in the search engine results in the form of headlines, and usually, the snippet of the text also pulls from the main body of the page. You can easily find the meta description on any web page by click on the right side of the page. Make sure to click ‘view source to find out the sources.
This description will resemble the title and URL of the page as it will appear on the search engine results. There are certain rules which you need to follow to write a meta description.
If you want to maintain the visibility of your meta description on Google, then make sure to keep the character in between 140 to 160. This will increase the visibility rate of the page and will allow you to gain more potential visitors. This will also increase the SEO ranking.