Print marketing is dead.
If you’ve been in the marketing space for a while, you’ve probably heard this statement. The imminent death of print marketing was forecast as soon as digital marketing started becoming a phenomenon. Several years on, print marketing is still alive and well, and there are no signs of impending death.
As a business owner or marketer, you’d be ill-advised to abandon printed marketing strategies in favor of an all-digital strategy. Printed marketing materials still have a crucial role to play in your overall marketing strategy.
Not sold?
Continue reading for good reasons to keep using print marketing.
1. Offers a Personalized Approach to Marketing
When did you last receive something via postal mail?
Whether it was a postcard, business brochure, or other printed marketing material, there’s no doubt you felt more valued than if you had received the same via email. That’s because print marketing can be highly personalized to meet someone’s tastes and preferences.
If you’re struggling with poor customer retention and loyalty, perhaps it’s time you incorporated print marketing into your strategy. This year, don’t send emails wishing your customers a happy festive season. Send a postcard instead and the results will be awesome. You’ll likely see a high response rate.
2. Printed Marketing Materials Last Longer
A printed material will last as long as the recipient allows it to last. If you sent a print newsletter to a client, it will stay in their home or office until they decide to trash it.
The result?
People will interact with your ads for far much longer than they would with a digital ad. This increases brand reinforcement, making it more likely that your target customers will remember your business when out shopping.
You’re probably wondering about how long a person stays with printed marketing material before trashing. Well, this depends on a number of things, including the print media carrying your ad and the quality of the ad. If you have a competent printing company like New Era Print solutions doing your materials, you won’t have to worry about quality issues.
Have you seen how people collect magazines? That’s how long your ad will last. Even if it won’t be getting a lot of views the older it gets, once in a while, a person will see it, and just like that, you could earn a new customer.
3. People Trust Print Ads More Than Digital Ads
Did you know over 500 million people browse the internet while using an adblocker?
It’s not just because digital ads can be annoying. It’s also because people don’t trust digital ads.
With this in mind, you’ve no reason not to be using printed ads. People trust these ads more and are more likely to take action.
Start Using Printed Marketing Materials
If you’ve not been using printed marketing materials because you thought print marketing is a waste of time and money, it’s time to find a printer. Print marketing isn’t dead and it can revitalize your sales and brand awareness.
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