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What really is Cloud Managed Broadcast Service?

By adminApril 19, 20213 Mins Read
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Cloud platforms like Amagi enable one to manage their broadcast operations remotely through a cloud network. It provides greater flexibility, but it doesn’t compromise on the visibility quality and control. Amagi is one of the cloud services that have secure access directly to the cloud platform. They have benefits such as low latency and high resilience.

Cloud Managed Broadcast Services are supplied with:

  1. Various ethernet connections
  2. Ability to book occasional use video services
  3. Dedicated Tier 1 Internet Access with remote access to public hosted SaaS.

Powerful Cloud Technology provides a secure, scalable, and flexible service for TV stations. This helps in controlling broadcast operations without compromising on the performance and control.

Their services include various things such as content preparation, creative services, scheduling, channel playout, round the clock MCR operations and monetization of TV and OTT channels.

Unlike traditional services to manage, Amagi uses Cloud Broadcast Delivery that focuses on accelerated workflow of broadcast through broadcast automation techniques at all stages of the broadcast workflow.

Upon that, the customers have full transparency and don’t need to wait for the broadcast services for a monthly report. These services manage both live and non-live channels and provide 24/7 support for the same.

How Cloud Managed Broadcast Services work?

Cloud Managed Broadcast Services use multi – CDN (Content Delivery Network) infrastructure that helps deliver live streaming event to a massive virtual audience 24*7. They give an audience a multitude of option to engage with the speaker and presenters giving them the opportunity to engage in real time conversation. The events managed by cloud broadcast delivery can be accessed through desktop browser, iOS or Android phones. These services provide features such as chat rooms, moderated Q&As, calls to action, polls, etc. They also provide real time metrics and help in digital foot printing These real time metrics such as interactivity help find what makes the audience tick and what sticks. Their delivery system is extremely diverse in its mediums satellite, fibre and IP distribution networks. Due to this broadcast can be done anywhere in the world with any quality of broadcast.

The advantages of Cloud Broadcast Services

The benefits of cloud managed broadcast services include:

  1. It is cloud based. That means it eliminates any traditional large infrastructural systems.
  2. It has advanced automation which leads to accelerated broadcast workflows.
  3. It is a fully transparent system. Hence, it gives complete access to the website UI to the user enabling better customer support.
  4. Better problem management due to transparency.
  5. It has a very huge network with satellites, fibres and IP distribution.
  6. There is a stellar 99.9% Service Level Agreement that is, SLA.
  7. It also boasts 24*7 Customer support leading to customer satisfaction.

Cloud Broadcast Deliveryis a step forward in the broadcast services. They are versatile, they have huge networks, and they can deliver to various places without compromising on the visual quality and performance control. They help in both TV and OTT channels, live and non-live, hence covering the majority of the customer bases.

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