Imagine owning a home without reliable plumbing services?
Plumbing is a $110 billion industry in the U.S. This number is expected to surge over the next decade.
Homeowners rely on plumbers, whether they have a flooding emergency or need new plumbing for home construction.
The future of work is also increasing the demand for local plumbers. As more companies add remote jobs, expect even more opportunities to meet consumers’ plumbing needs.
Starting a plumbing business is an exciting step forward for experienced plumbers. There isn’t just one plumbing niche, either. You could focus exclusively on HVAC needs, commercial plumbing, or offer a full range of services.
Discover valuable plumbing business tools in this quick beginner’s guide.
Are You Licensed and Insured?
Your reputation is critical as a new small business owner. An excellent reputation starts with trust and credibility.
All legitimate plumbing businesses must be licensed to work in the state. Check licensing requirements in your area since guidelines vary from state to state.
Next, learn about proper plumber insurance. Insurance protects you from the costs of unfortunate accidents. Potential clients may ask if you’re insured, so be prepared.
Find a Commercial Space
You’re licensed and insured to work. Your next step is to choose the perfect business location.
Research which areas need local plumbers the most, then find a visible, convenient location. While most people call plumbing businesses, you still need a storefront and foot traffic for brand awareness.
You’ll also need required permits and business licenses to set up shop. Business requirements also vary by location, so thoroughly research your service area’s rules to avoid any penalties.
Do You Have a Plumbing Brand?
It helps to have a branding identity ready before closing on a commercial space.
Branding identity is simply the physical representation of your brand. This identity includes your business name, logo, font design, marketing design, and slogan.
Pick design elements relevant to your brand. For example, pipe graphics would be more appropriate than a birthday cake.
As for your colors, blue always works since it represents water. Blue and yellow are classic plumber colors. You could even do a green theme if you’re starting an eco-friendly plumbing business.
Consistency is another crucial branding piece. Your branding elements should easily adapt to any marketing material, whether it’s your Facebook page or direct mail pamphlets.
Plumbing Marketing Basics
Did somebody say Facebook?
Local marketing is a plumber’s best friend. Of all the social media sites, Facebook is the best network for local marketing. Plus, it doesn’t cost anything to sign-up and brand your business page.
Facebook advertising uses a PPC model. You only pay per engagement, and you can pause campaigns at any time.
Google Adwords also follows a PPC payment model. Adwords is the most effective internet marketing method for plumbers since millions of consumers look for plumbers online.
Discover the Benefits of Starting a Plumbing Business
Are you ready to take the next step in your plumbing career?
Consider the real possibilities of starting a plumbing business. Remember these tips as you brainstorm your dream venture.
Follow the blog to learn more!
