Digital influencer marketing is one of the trends in the marketing field. He helps thousands of businesses increase their brand awareness through internet influencers. Businesses take advantage of the engagement of influencers and target audiences to promote their products or services. From this comes digital influencer marketing. This strategy creates good results for the company by relying on the help of people with power. Here you will understand how this new business method has helped thousands of businesses and how you can use yours.
What is digital influencer marketing?
Influencer marketing is a marketing strategy used by many companies. Basically, they use the image of an influential person on the Internet to promote their product or service. In the past, when television was the only promotional tool, companies used celebrities as singers or actors to promote their products. Today, with the help of the Internet, this strategy works in the same way, but using digital influencers who serve the niche and target audience of a company.
What are digital influencers?
These are people who use digital platforms such as Facebook, Instagram, YouTube or Blog to create and share content and generate engagement with the target audience through these channels.
- confidence,
- Authority,
- participation,
- Audience Agreement.
These characteristics are overcome when influencers start producing content that is relevant to their audience. By producing content that is relevant to his audience, he is able to make people decide, which may be, for example, to buy products, services, share the content, among others.
Why are influencers important to your business?
The way you do business is constantly changing and you need to keep up with new trends. Today, advertising through brochures, newspaper ads, banners and other traditional methods cannot have the same results as online advertising. Passionate marketing allows you to create targeted ads for your audience and to make the campaign effective and bring the expected results. However, your business cannot rely solely on ads because your target audience may ignore or block them. Therefore, working with digital influencers will allow your business to get closer to the target audience. People tend to listen to other people’s recommendations for products, services and other information. Therefore, the information of an influential person on the Internet can help to advertise your business because the influencer will act as an intermediary between your product and your audience.
Why invest in digital influencer marketing?
Although influencers are becoming more and more popular in marketing campaigns, there are still many doubts about the effectiveness of this strategy. However, it is important to note that in order to achieve this result, it is important to have a good relationship with the influencer.
Conclusion
Investing in digital influencer marketing is a successful strategy. According to the martechseries website , only 3% of consumers are influenced by traditional celebrities. However, a survey conducted by Smallbizgenius revealed that consumers trust influencers more and around 49% of them accept the recommendations of influencers.