Blogging is an important technique for bringing the correct people to your website, as any experienced inbound marketer knows. If you’ve been blogging for any significant amount of time, the idea of guest writing is probably not foreign to you.
And if you’ve been on the fence about it, in this blog we’re here to tell you that you should.
What Exactly Is Guest Blogging?
Guest blogging, sometimes known as “guest posting,” is the act of creating material on the website of another firm. Guest bloggers typically write for similar blogs within their industry to:
- Drive traffic back to their website;
- Increase domain authority through external links to high-authority domains;
- Increase brand credibility and awareness; and
- Develop relationships with peers in their industry.
Guest blogging almost always provides reciprocal benefits to both the guest blogger and the website hosting the guest material.
How Do I Begin With Guest Blogging?
Before you begin guest blogging, make sure you have a clear idea of what you want to gain from the experience. Look for industry blogs written by non-competitor firms where you can provide actual value to readers.
In any case, research is critical for successful guest blogging.
It’s no secret that there’s a lot of spam floating around the internet. It is your responsibility to ensure that you are not posting to these sorts of blogs — or producing spammy content on your site.
Look for authors that fit your expertise, and market, and come from a reputable company or background. Guest blogging may have a quick and bad influence on your organization if the material does not connect with your business, personas, or brand language.
Before suggesting to guest blog or vice versa, consider the following:
- Does this site or blogger have a large number of followers who actively write comments, share blogs with their networks, and engage with the material in other ways?
- Do they have a Facebook or Twitter account where they routinely publish their blog posts?
- Do they have a strong domain authority, which would boost my SEO ranking?
- Do their industry and skills complement mine?
Search for a relevant industry term + “guest post,” “write for us,” or anything similar while looking for blogs to publish on. If you wanted to write about inbound marketing, for example, you might Google:
- Inbound marketing guest post guidelines
- Inbound marketing guest post rules
- Inbound marketing is looking for guest posts.
- Write for us in inbound marketing
- Submit guest posts in inbound marketing
This will assist you in locating relevant industry sites such as Woopads that are interested in the topic you’re writing about and are presently accepting guest blogger submissions.
What Effect Does Guest Blogging Have On SEO?
Guest blogging may be a terrific technique for increasing domain authority and rising SEO results if you’re attentive and considerate about writing high-value guest posts for genuine websites.
It’s reasonable that many people have wondered whether or not guest blogging will harm their business. Many marketers have opted to avoid it totally because of the possibility of “spam bloggers” attempting to pay blog owners into allowing them to write low-quality material for their link-building and SEO advantage.
Finally, establishing an SEO-boosting guest blogging plan boils down to offering real, helpful, and relevant information to educate readers — not low-quality writing that serves only as a container for links to your website.
So, as long as your material is of good quality, guest blogging is an excellent strategy to boost the rating of your website. According to Google, if other people link back to your blog on their websites, the information on your blog must be relevant and entertaining. When people comment, share, like, or link to your blog, it rises in Google’s PageRank, which means it’s more likely to appear first when someone searches for a related topic.