Your products are designed to cater to the needs of your target audience. To ensure your potential customers know about your products, your website should be able to attract them. This is why your web development company must design your business site keeping your target audience in mind. When visitors land on your website, they will stay, engage and shop only if they are attracted by the aesthetic appeal of your site.
Let’s learn all the advantages of a web design specially developed for your audience:
User Experience (UX)
A professional web design company will develop a website to offer a great user experience. User experience is an important factor to be considered when designing an ecommerce website. Your website is your brand’s face hence it becomes crucial to beautify it. You will not want your visitors to leave the site as soon as they land on it. An appealing web design means lower bounce rate.
Your website represents the online presence of your business. You will be nurturing your leads on your website. This is why it should be engaging and offer an excellent shopping experience.
A company providing ecommerce solutions such as KOL Limited can be approached to get a high converting website designed within your budget. They have experience in developing numerous websites catering to different niches. They have created successful websites for clothing brands, valuation companies, fine jewellery brands, packaging suppliers and more.
They also provide digital marketing services, including SEO (search engine optimisation), social media marketing, PPC marketing, content marketing, email marketing and social media management.
Easy Navigation
A well planned ecommerce web design will make sure that your website’s navigation is easy for your audience. The products or services they are looking for must be visible to them effortlessly. The web development team should not make the navigation complex, otherwise users will get lost on your site. The user interface must be user friendly and the content should be engaging. All call to action buttons must be visible so that users can easily take action. This will result in higher conversions.
It is important to provide all relevant information to users on the homepage itself. Your design team will create a simple menu instead of complex drop down menus that make browsing difficult for users.
Simple Layout
Your website’s layout should be designed in a simple way so that users’ attention is drawn towards the most essential areas of your site. The elements to be included will depend on the preferences of your target audience. For example, your drop down menu must be set to make navigation effortless for your users.
Your team of web designers can split test different layouts to pick the best one that resonates with your audience. Avoid a cluttered and messy website otherwise your bounce rate will increase. Designers can use the grid format to provide a cleaner look. Properly organised web elements can showcase your products or services in an attractive way.
Alluring Typography
The design team of your web design company will use alluring typography that is easy to read. Fonts should be clearly visible and must be chosen depending on your target audience. For a younger audience, it is recommended to choose creative and stylish fonts. Your typography must reflect your brand’s personality.
Brand Colour Palette
Your ecommerce web design company will pick brand colours according to your logo. Before choosing your brand colours, they will also consider your target audience. They will use colour psychology to select the best hues for your brand.
Different colours have different impacts on buyers. Golden and black colour is mostly preferred by high end brands. Blue colour depicts reliability and trustworthiness and if you want your customers to have faith in your products, this can be your pick. When you get your website designed with your target audience in mind, your sales can be boosted effortlessly.
