There are many things to look for when you are going to start new mobile app development. You might think that now that you have written the code, testing is also done; the launch of an application will be a simple step. But this seems only an easy part but it is not easy. There are several things you need to take care and now you do not need to worry as we are going to mention the things which are needed to be taken care before you launch your application in the market. The mobile development company pays attention to all these details which will make their app launch successful during the launch as well as in coming days.
Marketing plan
You cannot just launch your app in the market and wait for the users to sign up in your application. Marketing plays an important role in the success of an application. You need to figure out a plan which you are going to see for the marketing. You should choose the well landed target websites so that you can reach to a maximum of the users. You need to make sure that your marketing strategies should target the audience for which the app has been designed. This will make sure the app finds the users for whom it is made. This plays an important part in the success of any mobile application.
Bug Fix Plan
Even when all the testing is being done, there are chances of having bugs in the application. But you have to prepare for it beforehand and figure out the bug fix plan for your application. The apps which have bugs will lose their strength in the app stores. For this, you need to have a proper developer or agency to look after the bug reports and then make a clear plan to remove them. It is better to keep the original developer on board as it will make sure that the bugs are removed quickly and more efficiently.
Proper tracking
Now the world has advanced so much, we have information on anything. So it is better advised that you have a tracking system which will help you in knowing your user engagements. There are various API which supports this functionality and you can check where and when you are looking at the users. These tracking will give you insights and you need to engage in these activities as a new designer and launcher of an app.
Terms of processing and app stores
This may seem a small point but it is worth its value. You need to get in touch with the terms and conditions required for publishing your app on various app stores. You need to check all their requirements before you make the launch of your app.
A lot of work is still pending even if you have written the code for your application. Proper marketing strategy for publishing your app along with catering on the feedbacks of the users is very much needed when you are thinking to have a successful app launch. These points will help you a lot and achieve great lengths with your app.
Now that you have launched the app successfully, there are some things you need to take care after your app has landed in the market. But there are so many things which are needed to be done once you have launched the app. So you do not have to worry about it as we are going to list them out for you here and you can totally mark them and use them after your app is online.
Invest in-app marketing and analysis
The foremost thing to do is to start investing in the marketing and app analysis software which will track the development of your app in the market. This will give you a real-time analysis of the reasons how your app is working in the market. After the thorough analysis, you will be able to add features if required and start working on more impressive marketing strategies. You can track down so many things which are important like, what is the most used feature, which segment of customers are impressed, glitches and bugs and much more. Keeping track of all these things will ensure the long run of your app in the market.
Monitoring feedbacks
One of the important things to do is to look for the feedback given by the users after your app has landed in the market. This is very much important as with no honest feedback you will be able to move forward. Keep a close eye on the app store reviews and the beta users’ feedbacks. They are very important to track as this will provide you with the real picture of how your app is working in the market. Along with this, pay attention to the bugs these feedbacks are reporting and try to fix them as soon as possible. An app with bug will not survive long in the app store.
Take churning seriously
Another thing app marketers need to focus on the user churn. It is a fact that 50% of the users will churn out the app within one month and 75% users will do that in three months. That is very scary but if you keep a close eye on the things which are causing this, then you can beat others in the long run. This will help you in knowing the features and data that are causing this. User churn is really a nightmare for app developers and this has to be taken very seriously.
Along with all the mentioned points, you need to keep a constant eye on everything that is going on in the market and make sure that your app is keeping up with the latest trends and setups. Keep optimizing your UI and make sure that this will meet the customers’ demands and they will not fall out of love of it. So with these, you can make sure that your app is still a hit in the market after launch.
