There are various tools, networks, and research methods for market research. You can use these tools for free marketing analysis to gain insights into your business, customer base, and growth potential.
1. Tofler
Tofler is a platform for company research that aims to allow people to make informed decisions. Tofler India organizes business information and delivers it to you in an understandable format, and that saves your time. In one location, it intends to offer everything about a business.
2. U.S. Census Data Tools
Determining your market size or the possible scope of your products or services is a vital part of marketing research. Research to see how many people you would reasonably expect to become clients of yours. There’s the U.S Census Data Tools to process such information. The platform provides free industry research reports that help you gain insight into population demographics and geographic locations that may be interested in your offers.
3. Pew Research Center
Pew Research Center strives to give you more surveys and datasets to use in your market research. The company performs public opinion surveys, longitudinal studies, content analysis, and other data-driven social science research, all of which offer insights into developments in business and media.
4. Statista
Statista is another of the best market research sites for researching data and stats. The site includes thematic datasets of over 600 industries. Beyond providing hard data, Statista also offers various supporting charts and infographics that make the data easy to access, interpret and use in your market analysis.
5.Google Surveys
Asking questions is one of the most potent ways to learn about your target market. Making surveys and sending them to individuals who suit your ideal audience’s characteristics allows you to gain direct insight into your target clients’ minds. Google Surveys is among the best sites for market research like this. Google pools people who fit your criteria and sends you the results.
6. SurveyMonkey
It is useful to get information from people who meet your ideal customer’s expectations and thus gather data from people who do business with you. Part of your market research includes surveying your existing customers to gain insight into their purchasing decision-making process and information that can help you create buyers. You can use SurveyMonkey to create surveys to perform this type of research that you can distribute to your current list of customers.
7. Alexa
Researching your audience is a powerful way to gain insights into your marketing intelligence, which is why Alexa is one of the best market research sites in the world. Using Alexa, you can uncover a range of details about the demographics, interests, and habits of your audience.
8.City Town Info
You can use City Town Info to obtain more detailed demographic information relating to careers and geographic areas. The website lets you search by region and discover specifics of what kinds of jobs and college experience people have in those regions. The data helps marketers get to know people living around the U.S. in specific areas and gain information into what they’re doing, how much they make, how much education they’re having and more.
9.Google Trends
Google is providing another of Google Trends’ best sites for market research. This allows you to get insight into the customer’s and audience’s minds. The tool lets you see which subjects and stories are common by showing the most searched for words on top of the posts. You can use your preferred functions to see trending stories in your region or area.
10.Social Mention
Social Mention curates social posts mentioning a term for the target search. It also includes descriptions of the search term. To gain insight into your company or industry, both your brand name and associated words can be searched to get an idea of how the audiences feel about the subject.