When you think of online marketing, do you consider SEO? Because you should. Why? Because Google is the most visited online platform in the world. It processes over 40,000 searches every second, and the number of people using Google every day is staggering.
In this digital age, with numerous online platforms, only writing is not enough. You need something to stand out from the rest of the writers. What is the point of writing a piece when something similar is already on the internet? Good keyword-targeted content ensures that your pages consistently rank on the first page of Google.
Types of Digital Content Writing
Digital Content writing is simply an act of creating online content for marketing purposes. It is all about engaging the target audience and the successful promotion of services/products. Following are the main types of digital content:
1. Blogs
Blog Posts are the most used form of content marketing regardless of business type. Why? Because if blogging is done successfully and regularly, it can drive more traffic to your website, thus increasing brand authority. It is a great way to reflect your brand in a friendly way.
2. Web Page Content
The web page content is the core of content generation. It makes up all the essential information regarding your business to create a strong online presence. Your web page is the first thing that your customers see, so it is an integral part of any SEO strategy. It includes your webpage, landing page, etc.
3. Technical Writing
Technical writing requires a writer who has full knowledge of an industry. For example, for construction-related marketing content. This type of content needs to be professional and to the point. As the content needs to be accurate and authoritative, you can also consult an SEO service company in Dubai to help you generate industry-relevant content.
4. Social Media
After the main web page and an onsite blog, social media posts take priority. In 2019, social media usage was about 45% (i.e., 45% of the world population uses social media platforms).
Social media provides a great platform to build customer connection and one-on-one communication with potential customers. These include Facebook posts, Instagram Stories, Twitter Tweets, YouTube, LinkedIn company posts, etc.
5. Advertisement
It includes Ads and sales content for promotion. It can be achieved through social media ads, email newsletters, paid campaigns on social media platforms, etc.
Top 3 Tips to Create Illustrious SEO Content
Before writing content something, ask yourself what the other person is looking for when they search a keyword, what are they trying to solve, and what solution do they want? These steps will help you to step into the shoes of an online searcher, guiding you to write top-notch content.
On that note, here are some of the top expert-recommended tips to approach digital content writing.
1. Research, Research, Research!
Research! Get ideas flowing by researching effectively. Understand your target audience and potential buyers. A solid content strategy ensures that you are offering content to consumers that attracts them and leads to action.
Use different free tools to search for hot, trending keywords. It helps you determine whether your topic selection is good and are people searching for it. Opt for long-tail keywords that are more brand-specific. When you are in the research phase, don’t forget your SEO strategy, as research shows that 35% of the referral traffic is driven from organic search.
2. Planning
Most of the content generators fail at the planning phase. A content calendar is as important as the content itself. It enables you to keep up with the top trends in google searches as readers love up-to-date information. Proper planning and a schedule will help you cover new topics and trending online news instead of writing about the same old, redundant topics.
Before crafting a monthly plan, consider the following questions:
- How often do you want to publish online content?
- What platform are you going to use for editorial content?
- How many stages are there before final publishing?
- How many types of content are you thinking about publishing online?
3. Generating Content
After research and planning, the next big thing is executing and creating the content. Consider the following things before typing away:
Establish a clear goal:
Every single part of your content piece should have a definitive and clear purpose. Make sure you have identified how your content will serve the audience and which capacity.
Captivating Titles:
The first thing your reader sees on Google page is the title of your content. To capture the audience’s attention, and make sure they click, use enticing titles. Keep them short but accurate. The title should show the benefits readers will get after reading your content. You can also use question statements.
Visual content:
The study reveals that viewers only remember 10% of information being heard or read but add images and graphic content, and they end up remembering 65%. Don’t forget to use infographics, charts, social media videos, images, etc. to communicate with your audience.
Call to Action:
Content is not just about giving information to the viewers. A successful content generation is actionable, and it makes the audience carry it out. Your goal should be to provide relevant information to your consumers and convince them to act in a way, e.g., to buy your services or products for achieving results.
Become a Digital Content Writing Wizard!
For top-notch content marketing, you need to ensure development at each stage of content generation, as expressed above. Take time and carefully consider how you can optimize your content to target your audience and rank among the top 10 searches on Google.
There are many tools at your disposal to maximize your SEO across various platforms, so consider getting help from SEO experts for optimizing your content and competitor analysis.