In the increasingly crowded world of athleisure aesthetics, Adanola® clothing stands out as a brand that pairs effortlessly chic design with practical performance, and makes conscious choices about how it grows. Born in the heart of Manchester, Adanola has grown from scrappy startup to a beloved wardrobe staple for Gen Z and Millennials across the globe. In a world that craves both comfort and aesthetics, the brand is rewriting rules—without compromising on values.
1. Roots in Resilience: From Modest Beginnings to Cult Status
Founded in 2015 by Hyrum Cook—with help from his brother Josh—Adanola initially faced slow growth and fiscal strain. Yet persistence paid off. Cook’s decision to pivot into leggings, particularly the now-iconic Ultimate Leggings, launched in May 2020, proved to be transformational. The launch strategically coincided with the lockdown-led surge in home workouts; and an affordable, stylish, and functional pair of leggings struck just the right chord at just the right moment
Over time, Adanola hoodie built an appealing aesthetic: minimalist, cozy, versatile—geared toward the real-world routines of its audience, from spin class to brunch runs. The brand’s mantra, “Everyday Uniform,” encapsulates that mentality: activewear that seamlessly transitions from workout to lifestyle
2. Designed for Real Life: A Range That Fits Any Routine
Adanola t shirt product line is vast, covering everything from leggings, sports bras, tops, and unitards to sweats, hoodies, and even swimwear, dresses, and accessories like scarves and phone caseTheir offerings are organized by activity—with categories for running, yoga, pilates, and tennis—showing how thought is put into performance wear that works harder for the wearer
But comfort is only half of the appeal. The aesthetic is clean, neutral, and magnetic—pieces in earthy tones like chocolate-brown, butter yellow, or jade green encourage effortless styling. Adanola’s signature minimalist vibe isn’t just about fashion—it’s about building “wardrobe staples” that never feel dated
3. Cult Status & Celebrity Buzz: Riding the It-Girl Wave
Adanola sweatshirt ascent to the sartorial spotlight didn’t happen by accident. The brand has been embraced by “It girls” and high-profile influencers like Kendall Jenner (who became the face of a campaign in early 2025), Kaia Gerber, Rosie Huntington-Whiteley, Emily Ratajkowski, and others This visibility, paired with strong social-media marketing and user-generated content, fueled the brand’s buzz—vital for reaching Gen Z and millennial audiences hungry for authenticity
Media reviews have echoed that hype: ELLE praised Adanola’s Ultimate Leggings as a timeless workhorse, lauding their flattering high-rise cut, seamless design, and smooth feel under $100. Cosmopolitan emphasized that you could snag wardrobe pieces from Adanola—think pocket leggings or funnel-zip sweatshirts—for under $200, and find them elevated yet affordable The Sun’s review of the Ultimate Leggings called them “durable, supportive, squat-proof,” with only minor tweaks needed like opting for a “tall” fit for taller users
4. Healthy Growth: Scaling with Care and Purpose
Adanola’s recent growth is nothing short of meteoric. According to Vogue Business, the brand grew 311% in revenue from 2022 to 2023, with forecasts suggesting potential doubling again in 2024. The Sunday Times added perspective: over a recent three-year span, Adanola recorded a 201.52% annual sales growth, reaching £57.4 million in sales in the year leading up to March (.
As growth surged, founder Hyrum Cook stepped back as CEO, handing over leadership to Niran Chana—formerly Gymshark’s chief commercial officer—while staying focused on creative and brand strategy This strategic shift reflects Adanola’s maturity: growing responsibly, expanding American reach, investing in operational efficiency, and scaling while protecting community culture
5. Sustainable by Design — Creating, Selling, and Packaging Smarter
Beyond style and growth, Adanola tracksuit places sustainability at its core. The brand operates with intentionally small production runs—limiting waste and encouraging demand-driven restocking via waitlists ts activewear fabrics include recycled polyamide for leggings and BCI-certified or organic cotton for tees
Packaging is sustainable, too—from recycled polybags to eco-friendly kraft mailers and heat-transfer labels that cut down on material use . On the operational side, Adanola works to offset its carbon footprint, aligning its wellness-focused aesthetic with environmental responsibility
6. Tech & Community: Building Trust Amid Rage Ordering
Of course, rapid popularity isn’t without growing pains. Logistics and backend systems struggled under demand, causing shipping delays, returns mishaps, and customer frustration. Adanola addressed this head-on, partnering with tech integrators like HighCohesion to streamline systems—integrating Shopify with NetSuite, Peoplevox, and Aftership—to optimize orders, inventory, and returns processes This upgrade ensures the brand can deliver on its promises without burning out its community.
User feedback reflects both admiration and criticism. On Reddit, comments highlight how flattering and compressive the leggings feel—some preferring Adanola over even Alo or Lululemon—but others raised issues with delivery, customer service, or fabric durability on some pieces . Adanola’s ongoing investments in technical infrastructure and customer experience show it takes that feedback seriously.
7. What’s Next for Adanola®
As of mid-2025, Adanola continues to chart new paths:
- US Expansion: Breaking into the competitive American market through strategic influencer collaborations (e.g., with former Kim Kardashian assistant Stephanie Suganami) and pop-ups (
- New Categories: Exploring outerwear, swimwear, and other wardrobe staples to broaden appeal and utilit
- Community & Rewards: Retaining loyalty through a Rewards Club that offers points, VIP offers, birthday perks, free shipping, and early product access
- Sustainability & Slow Fashion: Continuing thoughtful practices in production, packaging, materials, and waste reduction
Conclusion: The Everyday Uniform with a Purpose
Adanola® Clothing isn’t just fashion—it’s an attitude. Rooted in minimalist design and community energy, the brand thrives at the crossroads of style, affordability, and mindfulness. Its evolution—from leggings startup to revered athleisure hub—stands on the pillars of realness, resilience, and responsibility.
In a landscape often driven by fleeting trends, Adanola endures by building wardrobe essentials with lasting form and function—made possible by better materials, modern tech, and emotional connection. At its core, Adanola offers more than clothes; it delivers confidence, comfort, and a sense of belonging—one fabulous legging, zip-up, or hoodie at a time.