Author: anandsinghania

Why Scalability Is the Defining Challenge in Modern AdTech Most SaaS founders brag about “millions of users.” In AdTech, users are an afterthought we’re chasing events. Billions of them. Every single hour. If your Netflix stream buffers for two seconds, it’s annoying. If an ad auction buffers for 100 milliseconds, the money is just… gone. It’s a high-stakes game of “beat the clock” where your own infrastructure is constantly trying to eat itself. Scaling here isn’t a “growth metric.” It’s the floor. Any shop offering AdTech development services knows that if you can’t handle the firehose, you don’t have a…