The Unified Payments Interface, better known as UPI, has completely transformed the way India conducts transactions. What began as a simple tool for digital money transfers has evolved into a comprehensive financial ecosystem. From groceries to rent payments, chai at a local stall to big-ticket purchases, UPI is accepted almost everywhere. However, the evolution has not stopped at convenience; now, with the rise of UPI wallet apps and UPI rewards apps, users are not only paying smartly but also earning while they spend. So, what is making these UPI-based apps so popular, and how do they add value beyond instant…
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