SEO has been based on text for a long time: keywords, metadata, HTML tags, and content optimization. It’s no longer just words, though. Search is now multimodal, meaning that you can use text, sound, images, and videos all at the same time. Users no longer just type questions; AI-powered innovations like Google Multisearch, OpenAI’s GPT-4o, and tools like Perplexity and You.com have made this possible. They now use search engines in more advanced ways sharing images to find products or uploading videos to discover exact timestamps. This shift is redefining how users interact with search and is set to transform…
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