Author: freyaallan

Every business celebrates new customers. Marketing teams track acquisition campaigns, sales teams push conversions, and dashboards glow with growth metrics. But behind that excitement lies a quieter, more dangerous metric: customer churn. Churn is the rate at which customers stop doing business with a company. It does not usually happen all at once. It begins subtly—fewer logins, reduced purchases, lower engagement, slower responses. By the time a customer officially leaves, the warning signs have often been visible for weeks or even months. This is where data science proves its real value—not in flashy visualizations, but in identifying patterns that humans…