Author: Kim Miller

Spend enough time on the floor of a mid-size food fulfillment operation and you start noticing something. The brands that move product consistently the ones with strong reorder rates and clean retail presence almost always have their packaging dialed in. Not perfect. But deliberate. And the ones that are still figuring it out? Nine times out of ten, their bag is telling that story before the customer even opens it. That’s not a branding lecture. That’s just what I’ve watched play out, repeatedly, over nearly seven years of working with food brands on their printed cookie bags packaging operations. Print…