Author: kiranaracks

In this highly competitive retailing environment today, it is not just shelf space that products need, but stage space. The manner in which merchandise is displayed may make all the difference between scanning past and making a purchase. Retail Display Racks come in there. They are not stored fixtures but silent salespeople who will direct the traffic of customers, highlight any promotion, narrate your brand story, and eventually make money. Research reports always indicate that a high proportion of the purchase decisions are taken within the store. What this implies is that your visual merchandising plan has a direct effect…