Author: mFilterIt01

Always left wondering why aren’t these installs converting? Well, maybe the users that you have acquired were never interested in your product to begin with. That’s the deceptive nature of users that come through click incent fraud. This is when on the surface it looks like your campaign is performing, driving a good number of clicks, high installs, and hitting your KPIs, but the post install engagement metrics tell a different story altogether. Users drop off within minutes. No sessions. No sign-ups. No purchases. Just a spike in numbers that flatters your dashboard but harms your marketing strategy. And the…