Author: Raheelali

In a highly competitive market, branding is referred to as a process of creating a strong identity for a company. Therefore, it is a lot more than just creating a logo; it is also a promise and a personality that your company will bring to the customers. Branding is important for an SaaS company as it not only creates a tangible identity for a brand, but it also helps customers identify with something, building loyalty and trust. Based on this idea, this blog will focus on what branding actually means for a SaaS company. The Misconception: Branding = Logo A…