Author: thenomad

AI products complicate traditional design roles in ways most teams don’t anticipate. While brand identity typically focuses on visual consistency across touchpoints, AI introduces unpredictability that challenges standard brand identity design approaches. A 2025 Figma study found that UI designers now handle interactive elements that adapt based on user behavior, while UX designers manage experiences where outcomes vary probabilistically. This shift affects corporate brand identity because AI systems can’t guarantee consistent results the way traditional software could. Modern brand identity design services must account for this reality, where visual brand identity design extends beyond static assets into dynamic, learning systems…