Anyone working in digital marketing knows the mixed message guest blogging can send. You will learn about the benefits and some cautionary stories of guest blogging. You will see the popularity of other blogs by browsing for just a little while.
Many blogs accept contributions by dozens of unique guest writers. There is a reason that guest blogging has become so common.
The answer lies within this question: What exactly is guest blogging for SEO? In summary, guest blogging is one of the best opportunities to acquire high-quality backlinks. There are a few other ways to get links from high-authority domains.
Want to find out more? Here are nine SEO benefits you need to know about guest blogging.
Benefits of Guest Blogging
There are many reasons why guest blogging should be part of your digital marketing strategy.
Many benefits can be achieved, regardless of whether you want to increase your blog’s traffic or improve your ranking on search engines.
1. Get Real Traffic to Your Website
People mainly choose guest blogging to get more genuine web traffic to their sites.
This applies to people who send guest posts to other sites and those who accept them to be published on their sites.
Guest authors can expect some visitors to click on the link you provide in blog posts.
Some of them may become regular visitors to the site. A guest post can bring more visitors to your website.
2. Your Authority (DA DR Etc.)
The second most common reason why people guest blog is to increase their domain’s authority. Articles published on a website considered an authority in the subject area would provide a boost. People will see you as an authority.
Metrics that evaluate the authority of your domain can be a great way of measuring the effectiveness of your guest-post campaign.
3. Your Site Should Have Quality Backlinks
Google considers backlinks important for rank factors. These include links from websites that are highly authoritative.
However, it takes work to obtain a lot of high-quality backlinks. This is why guest blogging is so valuable.
It is one of the easiest ways of getting links. If you give good content to another site they can use for their blog, it allows them to include your link back.
You can build a large network of links through guest blogging. You have greater control over anchor text, which can help you improve your backlink profile.
4. Grow Your Network (+ Online Influence)
You can also grow your network by guest blogging. The best thing is to make strong connections with websites that allow you to post.
These relationships will help you to receive more guest posts from their site. But it could also take you further.
You can join a social media group and promote one another’s content, even if you’re not actively involved.
You can share knowledge and ideas, establish valuable connections at conferences, and so forth. There are many perks to networking. Guest blogging can be one of them.
It will help you increase your online presence. Your connections with other experts in your field will help you gain a lot of credibility and influence from your followers.