Given the situation that is living with the Covid-19, the vast majority of businesses have been affected, and some of them are experiencing growth due to the fact that their business model is based on the digital world, such as mobile applications.
Due to Covid-19, there has been a change in the trend of online consumption. Companies are faced with the obligation to adapt to this anomalous situation that affects people’s daily lives, and changes in consumer habits occur.
Due to this, there is an exponential growth in ecommerce, digital business, online services and mobile applications (Apps). And, therefore, an opportunity arises to boost the growth of the Apps business through advertising.
In this post, we tell you about app advertising strategies during COVID-19 that you can take advantage of, and also the available resources to make the most of your actions during this period.
Better communication
Many brands and companies are conducting communication and advertising campaigns through digital marketing to transmit messages about the Covid-19 to their clients and potential clients, to give them information about their products or services and to advertise them.
Most companies whose business model resides in the online world, such as mobile applications, are facing a potentially beneficial situation, so communication and promotion through advertise app is growing in recent weeks.
Analyze changing customer behaviours
As analyzed by a Good Rebels article, these are a portion of the changing customer behaviours in Europe (particularly Spain, UK, Italy) observed in March:
There has been a major increment in connectivity in all channels and media (+ 71% in Internet use in general).
Up to 70% announced that they are using the cell phone progressively.
The use of messaging platforms increases exponentially (with a rise in the use of WhatsApp of 76% in recent weeks).
Almost half of the users proclaim they are using social networks more than before.
40% proclaim that they have expanded using gaming platforms (and 50% more using streaming platforms).
The Z Generation is making multiple times more recordings and using stage music streams seven times more than the Boomers. The Boomers greatly increase its use of TV.
So, the impact on changing customer behaviours is essential to change your App Advertising Strategies also.
Change your offering
During this period of Covid, the use of mobile applications has increased exponentially, so it is more important than ever to carry out a good app store advertising strategy with a change in offering and analyze different channels to see how to get Apps downloads through advertising.
Extend free membership trials
In these difficult times with the Covid-19, many companies with a business model focused on the digital world, such as mobile applications, are experiencing a period of boom and growth. This is due to demand by the population for different products or services. This serves as an alternative and helps meet the needs arising from the current situation. So, to extend free membership trails is an ideal scenario to boost your marketing strategies for this year.
Find new markets
It is the ideal time to find new markets by advertising apps on different channels and platforms such as Google Ads, Facebook Ads and Apple Search Ads.