Native Advertising Platforms are an excellent way for businesses to get massive traffic to their websites. They are also a great way to get exposure for your business, as well as control over who views your ads. There are many platforms that offer different features, such as targeting specific demographics and becoming the go-to in a certain area of the market. Native advertising platforms are not only increasing, but are also becoming more refined, and can have many different uses for different businesses.
These platforms offer businesses more control than ever, which gives users the ability to target areas of the market to which they may want to be exposed. Native advertising platforms form a lot of an e-commerce shop’s profits and marketing activities. They generate huge traffic too, which results in better sales conversion rates and offers more exposure opportunities too. Here is a list of the best Native Advertising Platforms in 2023.
What is Native Ads Platform?
Native Ad is a message about a brand, product, or service that is designed to blend in with the content of a publisher site or app. It’s usually found along the side of the page, below the fold, or inside an article and it’s meant to draw attention to an ad instead of looking like promotional content. Native ads are typically designed by creative agencies with deep knowledge about specific industries, as well as what makes content engaging for a specific audience. They know how to grab someone’s attention and hold it long enough for them to click on the ad and visit your website.
Best Native Ads Platforms In 2023
1. MGID:
If you are a marketer wanting to get started with a self-service platform, MGID may be the platform for you. MGID allows brands to create high-quality native ads that can be placed on premium publisher websites. The platform gives you the ability to target specific demographics while also giving you the option to mix your ads with other content. MGID offers a unique feature of allowing you to place your ad on a variety of platforms, including mobile devices and apps as well.
2. Taboola:
Taboola also comes in at number three when it comes to the best native advertising platforms in 2023. Taboola is another self-service platform that allows users to create high-quality native ads on websites that they know their target audience visits often. Using Taboola is smarter than creating your own ads, as it allows you to use the ad mechanism that has already been proven to work time and time again. This platform provides a great way for brands to get more exposure and results.
3. Outbrain:
If you are new to the world of content marketing, Outbrain may be an excellent platform for you to get started with. It offers simplified access to premium publishers’ sites, but it also allows you the option of targeting specific demographics or niches within those sites. Outbrain offers a wide variety of content channels or genres and it also provides users with excellent tracking capabilities for their ads, which helps them see how effective their ads really are.
4. Invite Media:
Invite Media is a content marketing platform that has been around for a long time. It offers users access to over 6 billion ad impressions each month. Users have the ability to place native ads on their websites, as well as on mobile devices and in apps. The core of this platform is the interactive ads, which offer 25+ interactive formats to choose from, including video and a variety of different display options. This platform works great for businesses of all sizes with user-friendly ad creation tools, excellent tracking capabilities, and graphical reporting features that make it easy for users to work with the data they are receiving from their campaigns.
Benefits of Native Ads:
1. Native advertising gives publishers more power: Because of the way native ads are delivered, publishers can choose which ads to place on their sites and in what format. Many publishers rely on native advertising for a large portion of their profits. They charge companies per click, which allows them to give companies the ability to target specific demographics of their audience. Also, since many publishers offer premium content, adding native advertising is a great way for brands to be exposed to that audience.
2. Native advertising blends in better than any other ad type: Native ads are designed with the content they are being placed next to in mind. They are meant to blend in with the other content on the page in order to draw attention to themselves instead of looking like they were forced onto a page. Brands that invest in native ads are able to get their message across without losing any credibility because they look like they belong there.
3. Native ads increase user interaction: Native ads give users something that they can interact with outside of a click, which causes an increased interaction rate for brands using them. This is unlike banner ads, which focus on getting people to click and then leave the site as soon as possible. Native ads keep users on the site longer and give them more options when interacting with your brand, allowing you to sell more products or services.
Final Verdict:
The native ad space is constantly changing and evolving, but it’s still one of the most powerful forms of advertising you can use. The results you will get with native ads can be huge, so it’s important for you to understand how to create them successfully. We recommend several platforms that work well for this purpose as well as some of the best native ads provided by some of the industry’s top brands.