Rejuvenation and enthusiasm are at their peak during summers. The season brings a lot of exciting opportunities for those who wish to start afresh in their entrepreneurial career or scale their existing business.
Summer gives businesses a chance to outshine the rest, especially the Small business ones. With a tailored strategy and proper execution, they can portray a good scale of business when done in the right manner. Do you wish to boost your small business this summer? Here’s how you can make the most out of this season and ensure growth for your small business in an easy way.
Install eye-catching pop-up stores
Let’s look at one of the most crucial aspects of customer engagement for small businesses which is entertainment first. While offline as well as online storefronts are equally important to target customers throughout the year, you can go one step further with pop-up shops.
You can install exciting pop-up stores around the regions where your business operates in. It won’t weigh heavily on your wallet and since they are temporary establishments, customers tend to become more fascinated by the value that a pop store has to add to their life.
For your small business, this initiative holds the power of attracting a large audience. Depending on when, where and how you set up your popup store it can significantly boost your small business.
Remember, it’s all about experimentation! With a popup store, you have a chance of superior lead generation and customer retention in summers.
Introduce a seasonal product vertical or service
Customers tend to gravitate towards one great business strategy i.e. limited editions. It’s a well-known fact that seasonal products with great value can create an immense stir in the market. Why not implement the same for your small business this summer?
You can plan the launch of a new product or service that fits well
in line with the summer theme. With a limited edition, summer-themed
product or service you can surely attract some potential customers
towards your business.
Add topical and trendy elements to the product or service such as
summer-inspired, bright color tones and refreshing aroma in product
packaging. Such value additions would add an additional charm to drive
the customers subconsciously towards your small business.
However, such massive steps to engage a large audience towards your small business will require major funding. On Finserv MARKETS, you can get easy access to instant business loan of up to 30 Lacs which are tailored to aptly meet your small business needs. The loan processing and disbursal are lightning-fast and you are not required to provide any collateral whatsoever.
Hold a summer-evening party
While this might be an out of the box idea but parties are always an engagement booster. Small businesses are consistently looking forward to building their community and a summer-evening bash with music, good food, and fun would surely build a healthy customer relationship.
More importantly, you can put your business products for the customers to engage with and ask them to take home for a free trial or why not offer an attractive discount?
How about a seasonal sale?
Who doesn’t like sales or offers, Who? Every customer wants to jump on the opportunity of availing a great deal for the product or service they’re looking for. Summer sales have great potential to draw in customers by the numbers.
An attractive discount, a sidewalk sale or a cashback offer will boost engagement between your customers and small businesses. All you need to do is to ensure that your target customers are well aware of your summer sale either through word of mouth or digital platforms. Now you can just sit back and watch the magic happening in terms of increased sales and organic customer retention.
Host summer-inspired giveaway contests on social media
Do not forget to utilize your social media channels to reach out to your target audiences. These are the most effective platforms to disseminate your message, even an easy two-way communication portal between you and your customers.
Use your official social media channels to announce summer-inspired giveaway contests. These contests have a high engagement rate wherein you can organize a few contests and reward them with goodies upon successful completion.
As more customers participate in the contest you can continue to introduce them to a variety of products and services that your small business has to offer and also light up how these line of products can ease their life.
Conclusion: Coming up with innovative and fun ideas to boost your business is not an easy task along the lines even securing funding for the same can prove to be even more challenging.
However, on Finserv MARKETS your endeavor to boost your small business can be made true by financially supporting it through the business loans. You can get easy access to the business loans of up to 30 Lacs at competitive interest rates without having to provide any collateral.
Moreover, your business loan can be approved within 3 minutes and disbursed in your bank account within 24 hours.
The business loan eligibility criteria on Finserv MARKETS is quite simple and straightforward. You just have to be an age group between 25 to 56 years, have a business vintage of more than 3 years and be a self-employed Indian citizen. Apply for a business loan on Finserv MARKETS now.