Most marketers fail to comprehend that a landing page is the face of your brand and your entire company. It introduces your viewers to the products and services you offer in the digital realm. The landing page is a standalone page that is created for lead generation and conversion. How? Landing pages allow you to incorporate multiple elements in your design, also called micro-conversions like filling out a form, signing up for something free, and registration.
Landing pages conversion rates are different for different industries and depend upon their objectives. Hence, there is no standard rate for all websites, as it is industry-specific. There are multiple factors that impact the effectiveness of landing pages like website design, UX, UI, etc. People who visit your landing page might take action that you want them to take or bounce immediately. Your goal is to make them stay at your website and scroll down.
When it comes to calculating landing page conversion rates, you can look at two things:
- The number of people that visited your landing page.
- The number of people that took the desired action (or converted).
Steps to Build a Quality Landing Page with High Conversions
Landing pages require meticulous research and testing for optimization and better conversion rates. The following is a compact guide to help you build a landing page that promises high conversion rates and maximum traffic.
1. Above the Fold Content
The design and placement of information on your landing page have a significant impact on conversion rates. When it comes to information placing, the fold plays an important role in optimization. When you first load the site, everything that appears on your landing page is considered as above-the-fold content that you see without needing to scroll.
According to a study, people interact 57% more with above the fold content and only scroll if above the fold content is promising enough. If your content is promising and visually appealing, it will encourage viewers to scroll. Similarly, landing pages with high conversion rates have a maximum above-the-fold impact, and it includes all the key information, almost like a “mini sales page.” Take an example from Spiral Click, a web design and development company in Dubai.
2. Impactful Headlines
David Ogilvy, the founder of marketing company Ogilvy, says about headlines: “five times as many people read the headlines as read the body copy.” Therefore, your headlines need to be impactful and hooking. When choosing headlines for your landing page, make sure to conduct A/B testing to identify which variant has more lead generations as it will increase your conversion rates.
Headings and subheadings need to be to the point and convey benefit to the site viewer. Promise them something they cannot resist, something promising like a solution. Regardless of your approach, it would be best if you optimize your headlines and sub-headlines that encourage action and have a unique selling point.
3. Hierarchy and Site Structure
When you are designing your landing page, ask yourself this: Does my page offer what people are looking for? As the website owner, it is your job to convince the people visiting your landing page that you have what they are looking for. That requires proper website structure and hierarchy. There has to be enough information for the viewers to answer their queries regarding your brand.
When all the elements on your landing page are correctly ordered, it will help increase conversion rates due to easy navigation. Some standard copywriting formulas that you need to follow for your landing page design are:
- Attention, Interest, Desire, Action (AIDA)
- Before After Bridge
- Problem, Agitate, Solve
- Picture, Promise, Prove, Push (PPPP)
4. Right Colors
The colors play an important role in enhancing the design elements of your landing page. You need to be extra careful when it comes to choosing the right color for your landing page because it gives the first impression to your viewers. The first rule of choosing the right color is to understand how people react to different colors.
The color scheme of your website design needs to be relevant to your brand, and it needs to be consistent as it will help you emphasize different elements on a page. You can also use colors to highlight important information on your website. Numerous studies reveal that changing the color of the button has a significant impact on conversion rates.
5. Relevant Images
Visuals and graphics play an important role in designing a good landing page. You can use images to break text into smaller portions and make your page look more attractive. But be careful when it comes to choosing images for your website as they should be catchy and relevant to your brand. Images can also help direct viewers’ attention to important elements of the page.
When you are using videos and images, make sure to optimize them to boost the loading speed of the website and site performance. Photos are background videos that work amazing for landing pages and conversions. But the images and videos need to be relevant to the website. For example, Apple Arcade has an amazing landing page.
6. Clear CTAs
The next thing is to include clear CTA buttons that easy to notice and play with. You want your visitors to notice them and click right away. When it comes to placing CTA buttons across the landing page, a website heat map can be of significant help. It will provide you insights on which areas of your landing page get the most attention and which areas get the least attention.
Make sure to create multiple CTA and then choose your primary and secondary CTAs based on their scores through A/B testing. You can also consult SEO services Dubai based experts for testing your CTAs to identify which one is more efficient. Similarly, make your CTA more enticing by including the words “Download free,” etc.
Boost Conversions through Landing Pages
Top-performing landing pages that are carefully designed; convert at higher rates than the average industry rates. Businesses that own these pages didn’t have them by chance. No. It needs a lot of testing and experimentation to boost landing page conversion rates. Did you know, optimizing your landing page is one of the easiest and fastest ways to increase lead generation and have maximum business growth! There are numerous conversion rate optimization practices that can help you yield maximum results within days, provided you have a sound understanding of your brand and target audience.
Through data-driven analysis combined with experimentation, you can see a hike in your landing pages’ conversion rates. Get creative and make smart decisions!
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