In this first article on the process of choosing a video production company, you’re thinking of doing business video production, so how much “information you should have” when calling a company I will explain. The following parts provide information you need to know when. Planning presentation recordings, training videos, trade show videos, and several other types of videos for business projects. It also covers what you need to know and asks about the video production company you are contacting.
Often, when a company calls or wants to meet us about video production, they aren’t involved in the actual production process and often ask what to ask and how to get it. do not understand. The answer they need. Often they don’t really think about what they want the video to do and/or what to include in the video. We are trying to help them by guiding them to a series of questions and providing information designed to embody their ideas. We strive to make the process as understandable and stress-free as possible.
For every video people see on YouTube, some think that the way it works is that you appear, shoot, and the video is magically created. This can happen with some types of video projects, but a successful business video requires a lot of planning, both before and throughout the process.
The legal and experienced video production company you call will want to ask you questions about your project. If they just say “OK, we’ll show you your work and shoot”, it should raise a big red flag.
Whenever this happens, they will either be unable to work or will incur more charges later.
Doing a business video project is like doing any other business project in that you first have to decide what you want to do, then gather information and plan how you can reach your goals. Motion source video production companies should start by asking potential clients to find out what they need.
Video production companies should start by asking their clients.
Why do they want a video?
Hopefully, this will reveal why the video meets some needs. You need to show your audience why your products and services are better than your competitors, advertise what you’re doing, and train where you want to teach best practices with the right repeatable message. There may be. Often today, that’s because companies need to use videos to explain something on their website for marketing purposes. They recognize that video can bring them tremendous benefits at the value of SEO (Search Engine Optimization) and reach millions of people.
Sometimes it is to meet the requirements they are obliged to do. As an example, in certain states, when installing equipment in a building, the equipment manufacturer/installer must provide a training video as part of the bid.
Knowing the reason will determine the direction of the video. Therefore, using the example state requirements above, all videos made must comply with the structure and directives provided by the state, otherwise, it is a waste of time and money. If you don’t know why it’s easy to follow the wrong path.
How do they want to deliver the video to their viewers?
Videos created for TV commercials that are limited to less than 30 seconds and need to process broadcast specifications are different from videos designed to be on websites where exact length is less important.
Who is the audience?
Different demographics require different treatments. English videos don’t make much sense if the target is a Spanish-speaking segment. If it’s a worker in a particular category, the video should target what’s important and use well-known jargon to convey to that category. When appealing to a customer base, you usually need to configure it to provide appeal, reasons for purchase, or information that you need to use.
This is very important because the entire video needs to be directed towards this goal. For sales videos, you need to appeal not only to be attractive but also to buy what they feel can really solve their needs. For training, you need to make sure that it is designed for training and that you have inserted training theories such as repetitions and summaries throughout.