Types of digital marketing
Website Marketing
A website is the core of all digital marketing activities. It’s a very powerful channel in its own right, but it’s also the medium needed to run a wide variety of online marketing campaigns. A website should present a brand, product and service in a clear and memorable way. It should be fast, mobile-friendly and easy to use.
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Pay-per-click (PPC) advertenties
PPC advertising allows marketers to reach internet users on various digital platforms through paid advertising. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest or Facebook and show their ads to people who search for terms related to products or services. PPC campaigns can segment users based on their demographics (e.g. age or gender) or even target their specific interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.
Content marketing
The goal of content marketing is to reach potential customers through the use of content. The content is usually published on a website and then promoted through social media, email marketing, SEO or even PPC campaigns. Content marketing tools include blogs, e-books, online courses, infographics, podcasts, and webinars.
Email marketing
Email marketing is still one of the most effective digital marketing channels . Many people confuse email marketing with spam, but it’s not. Email marketing is the way to get in touch with your potential customers or those interested in your brand.
Many digital marketers use all other digital marketing channels to add leads to their email lists and then create customer acquisition funnels through email marketing to convert those leads into customers.
Social media marketing
The main objectives of a social media marketing campaign are brand awareness and generating social trust. If you delve into social media marketing, you can use it to get leads or even as a direct sales channel.
Affiliate marketing
Affiliate marketing is one of the oldest forms of marketing and the internet has given new life to this ancient resource. In affiliate marketing, influencers promote the products of others and receive a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay millions of dollars each month to websites that sell their products.
Videomarketing
YouTube has become the second most popular search engine and many users turn to YouTube before making a purchase decision, studying, reading a review or just relaxing. There are various video marketing platforms including videos from Facebook, Instagram or even TikTok to run a video marketing campaign. Businesses get the most success out of video by incorporating it into SEO, content marketing, and wider social media marketing campaigns.
Text messages
Businesses and non-profit organizations also use SMS or text messages to send information about their latest promotions or provide opportunities to willing customers. Political candidates running for public office also use SMS campaigns to spread positive information through their own platforms. As technology advances, many text-to-give campaigns also allow customers to pay directly or give via a simple text message.
The digital marketing tool
Almost anything can be a digital marketing asset. It just has to be a marketing tool that you use online. However, many people are unaware of how much digital marketing resources are available to them. Here are some examples:
- Video content (video ads, product demos, etc.)
- Is a website
- Branded items (logos, icons, acronyms, etc.)
- Images (infographics, product photos, company photos, etc.)
- Written content (blog posts, eBooks, product descriptions, testimonials, etc.)
- Online products or tools (SaaS, calculators, interactive content, etc.)
- Reviews
- Social media-pagina’s
What is a digital marketing strategy?
A digital marketing strategy describes a series of actions that online marketing channels use to achieve different goals. Channels can include owned, paid, and earned media. A digital marketing action plan will help you successfully create and launch your online marketing strategy. The list of digital marketing strategies is also constantly evolving. However, these are some of the strategies most companies use: