The revolution in the fashion and beauty industry has given rise to a lot of changes in the way products are packed and presented in the market and to the customers. It is not only the containment that is given the most important like the old times. There are a lot of the physical and silent features that matter in developing a strong, professional, and trustworthy image of the brand in the market.
It is a never-ending loop that goes on and on. An increase in demand for beauty products has given rise to new brands that offer the most amazing and luxurious products, which makes it hard for the struggling brands to compete or survive the competition. While visiting the market you see racks full of Hair Extension Boxes that claim to offer the most unique and luxurious product but most of the time customers go for some particular brands.
The question is why?
Well, reputation, brand image, and professionalism, trust or quality creates the whole difference among the brands.
It is not difficult to create your name in the market and among the customers, especially when you have customized and appealing custom printed hair extension boxes. Packaging creates a huge difference in a way a brand represents itself and the way customers perceive the image of the brand. It takes years to build a reputed image of the business in the market with consistent hard work with some strategic planning and essential tools. Here is some important insight for you to understand how you can transform your business effortlessly.
1. Understand your Needs
Well, if you are blindly putting money on marketing, advertising, promotions, packaging, and your merchandise than it is of no use as you cannot keep eating an apple and expect the benefits of orange.
Ask these few questions before getting into designing your product boxes and building an image of the brand.
- Who are you?
- What defines you? Every business has its vibe, some are a perfectionist when it comes to presentation, some are sustainable, and some like to keep it minimalistic.
- What do you want to achieve?
- How do you want customers to see you as?
These questions will help you in choosing the niche of your brand effectively.
2. Know your Audience
Consumers are the one that uses your product in the end, which makes it necessary for businesses to keep their interest and needs a priority. To create a product packaging and communicate with them effectively it is important to design your products in a way that entices them and grabs their attention in a first glance.
You can look for these things to get to know your audience better;
- What is the age group?
- Where most of your audience is located?
- What age group they belong to?
It helps in choosing the means to communicate with your target audience effectively without any confusion.
3. Pay Attention to Packaging
Packaging plays an important role in building a business in a lot of ways, such as;
- It grabs the attention of the customers
- Communicate with the audience
- Provide information about the product
- Create brand awareness
- Help in promotion and advertising
- Protect the product from potential damage
- Convey the message behind the brand
You can make your custom hair extension boxes in wholesale from the companies that offer the cheapest possible rates for premium packaging. It is because they deal in bulk and not because they lack in quality or durability of the product boxes.
· Customization
Customization offers companies and customers the freedom to create packaging from scratch that represents the brand in the most effective manner. Custom die-cutting techniques give unique shapes like gable, pillow, magnetic closure, flip-open, and cylindrical or many more to give uniqueness in the presentation of the product and the brand. It provides various options in terms of material and strength of the boxes to make them perfectly fit the products of any shapes and sizes. To make your business recognizable go for the latest trends that are loved by the customers the most.
4. Do not Overlook the Quality
Incorporating quality in your business is the most effective way to enhance the worth of the brand that helps in grabbing the attention of the customers. The customer does not interact with the product until the box is open, which makes the outer appearance a measuring standard to judge the quality of the product. Customers do not have time to evaluate the product while standing at the retailer. They take just 6 to 7 seconds to make their purchase, which means companies just have a few seconds to impress customers. Use customized hair extension boxes with various laminations in glossy and matte to enhance the quality of the product in the most effective manner.
5. Focus on Sustainability
It is the need of an hour to incorporate sustainability in your business because of excess pollution caused by non-environmental friendly packing material like plastic. The use of custom paper packaging builds a responsible image of your business that lures more customers toward your brand, unlike boxes that destroy the environment. Not every luxury needs to come with a big fat price tag. There are a lot of companies that offer custom hair extension boxes wholesale, which are the cheapest when it comes to price but the mist high-end when it comes to quality. Taking the most out of customization be creative and imaginative with your packaging to bring uniqueness in your business.
