How do I increase my business and sell more? This question is a universal scenario and has been conveyed to the online world as well. Besides, for an online store, the challenge is more as if getting perceived wasn’t tough enough; you even require to be selected amongst the competitors.
As per research, one key component that stands out in this contribution is the web design of your eCommerce portal. The approach your website is structured, and the defined way your visitors have to be driven from the web pages to the payment fragment greatly influence your online sales. You can attain this with the assistance of a professional website design or having proficient web page design services and hire a website designer for the same.
Right from the home page to the shopping cart, we have collected below essential eCommerce website design tips you should implement for a money-making online store.
Display product categories right at the top of the page
All meaningful content should be in the front and center, so it doesn’t miss out. Place all or your top product categories on the homepage of your website. For instance, if you have an online clothing store, you could categorize your products as per specific items such as tops, bottoms, shoe-wares, belts as well as other accessories. You must build an engaging slideshow or add an animation that customers could scroll or browse to spot your newest product collections easily.
Shape a comprehensive menu
Give your menu a shape so that it can completely guide your online visitors. It should come into sight on all pages so that clients can access any product from wherever they are currently. To trim down the scrolling amount, go for a frozen menu that doesn’t shift as clients scroll. Ensure you don’t put down any of the pages and organize your pages in your list in a logical order.
Show your business policies and also prove that your website is protected
Be direct and straightforward about what all of your policy plans are to avoid dejected shoppers. Honestly showcase your buying, cancellation, delivery, and refund policies to your customers.
Security in shopping online should be a topmost priority for all online stores. Your visitors drain of this problem, so to make them feel secure to purchase your products through their credit cards, they should know that your site is entirely safe. You can deal with this by having an icon on the shopping cart page. This scenario will ease their doubts and confusion.
Showcase opening hours and address of your store
As a site visitor, it is always annoying to search for contact details. So, ensure all of your contact information is instantaneously visible by placing them in the footer or the header of each eCommerce website page. This case shouldn’t put off you from having a devoted “About Us” page. If you also have a separate physical store, you must add the store address with a free and customized Google Maps widget. You must even add opening hours so that customers know the store status.
Stress on your competitive benefits
Don’t be introvert. If you have perfect service, there is no reason to hide from view. On the converse stress on the things related to your business that offers you that cut-throat edge. A free delivery choice or an effective refund policy can lift any sense of distrust to a possible customer who is unsure of taking that concluding step of the purchase.
A better practice would be to fully highlight your strengths on the home page along with their glimpses on all other pages. An icon with some text on it would be enough. The thought here is that your customer will right away understand why it’s healthier to purchase from your website and not a rival player.
Highlight your promotions
When you provide additional visual attention to your sale or most new products, they act as a trigger for customers to take significant interest in your offerings. You can even stress or highlight some old stock for a buzz around other collections.
Include customer testimonials
Most of the customers explore customer reviews before making purchases. Place testimonials directly on the product pages to make your visitors know that you are a transparent and trustworthy company.
Use GIFs
You can offer the same product in numerous colors and effortlessly to show off your extensive range of stocks using GIFs. This file type can interact and showcase your products from diverse angles.
Key Takeaways
Many components can chip into web design enablement. Even the qualities of the products or services you facilitate are vital in these scenarios. As a professional web design company, we can always assist you with our custom web design services.