Facebook is hands down one of the largest social media networks. And it has continued to be the most effective social media platform for small and local businesses as well.
A marketing agency named Lustose has revealed that 92% of business searches on social media happen on Facebook. Opening to the data, no matter what industry you belong to, there are immense possibilities in digital marketing you can tap into using Facebook reviews.
Your online customers seek to get validation from people like them to know more about services. And chances are higher that they will move to Facebook to determine the quality of your services. So before they make a decision about your business, we have rolled out some of the amazing ways using which you can seek Facebook reviews from your past and existing customers. So, without beating about the bush, let’s dive right into it.
5 Ways To Ask For Facebook Reviews
A few words of feedback on a humongous platform like Facebook can work wonders for a business. And we understand that asking for reviews can be intimidating. This can even feel self-serving but the truth is people love sharing opinions. You just have to acquire the right method to hit the right chord. Have a look at the methods given below.
Send Review Requests To Customers
If you haven’t noticed yet, Facebook also has a unique link for reviews. As a business owner, you can generate this unique link and send it to your customers via SMS or even email. And text conversation is getting popular these days, it is highly probable that your text will hit the right spot. You can use the given template for your customers.
Hi Lisa,
We are glad you took our services. Would you mind telling me how you felt?
Click this link to leave feedback.
Create A Review Email Campaign
If you own a business, we assume that you have an email list. If you don’t, we recommend you build one. It can help you have a direct conversation with your customers. This helps you establish an intimate yet professional relationship with your customers. You can notify them about upcoming offers, discounts, and giveaways.
But more importantly, you can ask your customers to leave a Facebook review for your products. You can run a dedicated Facebook review campaign through your email.
However, make sure you collect the email addresses of your customers in a legitimate way. You should directly ask them for their email address, notifying them it is being used for promotional purposes. When you follow such details, your customers consider you trustworthy.
Promote Reviews On Social Media
Digital 2022 Global Overview Report has revealed that The number of social media users grew by 10.1% in the period of January 2021 to January 2022. This means the world has seen a high upsurge in the usage of social media in 2021.
This brings us to our point, that with such a captive audience out there it would be a missed opportunity to not share the reviews you received on social media. You can also run an ad for these reviews. This will help you have a great first impression on your target customers.
But more importantly, this also works as a reminder for your existing customers to leave Facebook reviews for your business.
Embed Facebook Reviews On Your Website
Facebook is used by all of us. And thus there is no denying that embedding Facebook reviews on websites will help you market your business to larger audiences. In fact, a Facebook Review widget on a website is a great way to get more Facebook reviews.
But how? Let us explain.
When your customers see great reviews on your website, they would also like to get involved. The fact is customers love to enjoy the spotlight of a brand. This method will work even well if you add pictures and videos associated with the reviews. You can use any social media aggregator tool to embed Facebook reviews on websites. These tools help you to connect your Facebook reviews page within just a few clicks. Most of these tools also allow you to customize the Facebook review widget.
Add A Call-To-Action to Your Website
Your website is the most visited place during a purchase or even when the customer is in the sales funnel. So, you can also create a call to action button on your website. This will help the customers to easily navigate through the process.
We also recommend you create an explainer video about leaving a review on Facebook.
In A Nutshell
Whether you are just getting started on a Facebook business or you are an established business, the benefits of Facebook reviews are undeniable. You can use the above-mentioned methods to get as many Facebook reviews as you want.
With each Facebook review you get, you add another feather to your hat!
