The world is moving towards digitization in full swing. When you think of growing your home improvement through online advertising, one of the big players that comes to your mind is Facebook.
The popularity of social media has blown over the last few years and is projected to rise more in the coming years. If we talk about Facebook particularly, more than 3 billion users are active on this social media platform. This shows the massive potential of Facebook marketing that can take your home improvement brand to greater heights.
Using Facebook marketing, you can attract thousands of new customers. However, countless home improvement businesses are striving to earn customers on this platform which indicates fierce competition.
Standing out in this increasingly competitive industry is getting more than tough. If you want to promote and grow your home improvement business in this incredibly competitive market and wondering where to start, we will help you in this endeavor.
Read this post and get acquainted with ideas to grow your home improvement business using Facebook.
Best Ways to Gain More Customers Through Facebook
Despite being old, Facebook still ranks as one of the most popular social networking sites in the world with billions of users. To drive success for your home improvement business with the help of this platform, you should keep your Facebook advertisements in place. This aids in expanding your reach and magnifying your visibility among your prospects.
The potential to gain massive perks from the home improvement industry is attracting many new entrepreneurs to enter the race. This is making the entire process of acquiring home improvement leads even tougher. However, with the right strategies you can beat your competition, stand out, and gain new customers on Facebook.
Here is the step-by-step guide that home improvement contractors can follow to generate maximum leads, convert them into paying customers, and grow their business.
Your Offer should be Compelling
Before starting your business promotion journey, you need to come up with a compelling offer for your target audience. A compelling offer helps you capture new leads information like contact, email, etc. The key purpose is to persuade your ideal prospect to act without thinking much.
So, how can you make an offer compelling? Here is the answer:
- It should be highly valuable: Your offers should provide high value to your prospect. For example, if you are providing re-roofing services, just offering $100 on a very expensive metal roof will not motivate your prospect to buy as it is not compelling enough.
This is because metal roofing already costs thousands of dollars and $100 off would sound like a penny. You can make your offer compelling by offering free roof inspection or a higher discount would work in your favor.
- It should be able to attract the right customer: Your offer should attract the right audience. If you are offering gift cards, products, or t-shirts, it will not attract the right prospects as every person likes collecting quick freebies. You need to offer something that aligns with your services and attracts homeowners to take up your service.
- It must have a low barrier: Your compelling offer should be free from barriers. Simply put, many prospects don’t convert into buyers as the offers are not valuable or have friction. For example, ads giving coupons and saying cannot be used on particular products or applicable on purchases over $400 put a barrier in Facebook campaigns and result in low conversion.
Inform and Educate Your Audience
Informing and educating your target audience is an important part of using Facebook if you are serious about generating leads. This step is not only applicable to the home improvement industry but also to other industries for that matter. Through insightful content, you can start building a robust relationship with your target audience.
Content that solves problems and answers queries offers value to your readers. If you have posted a blog on your site that talks about home improvement products, services, and the benefits of keeping a space well-maintained, it can help you generate leads.
You can add such a post link to your Facebook page. Clicking the link, readers will be straight directed to your website and if they find something useful, they will reach out to you whenever they need home improvement services.
It is a great idea to share your knowledge about the home improvement industry. You can also add links to other reputable sources that didn’t originate with you. This will build trust among your social media audience. So, don’t hesitate to include external sources links on your blogs.
Show off Your Expertise in the Field
People love scrolling through images and photos because they are more eye-catching than long-form texts. You can share photos of home improvement projects that you have carried out. Also, you can add the latest images from your business website to your Facebook post. You can create captivating posts that show off your expertise in the field.
Showing off your accomplishments like recent remodeling projects on your Facebook page helps in building trust among people.
Showing what you have already accomplished and what you are capable of can increase trust in your home improvement brand. You can also share images of the new modular kitchen on your Facebook page. This will put ideas in your reader’s minds that if they want to transform their kitchen into a trendy-looking one, you are the right business to contact.
This way, they will reach out to you and ask for a quote or call you whenever they want to go for kitchen remodeling. You need to ensure that you showcase what services you offer and the level of expertise you have in the field.
Create an Impeccable Facebook Ad
Facebook offers four types of targeted campaigns for a home improvement business to choose from. Let’s understand them in detail and see how each one of them works for your business.
Lead Ads
Lead Ads are best for those home improvement contractors who have old websites as they can directly capture their prospect’s communication details from the Facebook feed itself. Simply put, your prospect can see your company ad along with all the contact details in the new feed itself, he/she doesn’t need to leave Facebook, if interested in your offerings.
They can simply click the ‘book now’ or ‘sign up’ button to share their interest and put their contact information without leaving the Facebook site. As Facebook already has the details of their users like name, phone number, or email address, this info easily gets filled in a form if they are interested in your services.
They just need to click one button which is very convenient for them as most people don’t like filling out forms to get the quote. A simple signup procedure can offer them convenience and give you more leads.
Banner Ads
Banner Ads are another type of Facebook Ad that can yield results for your home improvement business. These are rectangular ads that your target audience will see in their Facebook news feed. This type of ads has been around since the very start. Banner Ads are one of the most standard modes of Facebook advertising that are used by many businesses.
Carousel Ads
Banner Ads are static which can be boring. Nowadays, people like more dynamic and video types of visuals. If you want your prospects to know your expertise in a well-rounded manner, you can try Carousel Ads. This type of Facebook Ad is a collection of several images wherein users can swipe left and right to see all the images.
Carousel Ads lets you add up to 10 images in a single ad. You can use Carousel Ads to showcase the quality of your home improvement services. Plus, you can add testimonials of satisfied customers in these ads. Using this type of ad, you can build a strong impression on your prospective customers.
Video & Slideshow Ads
Video and slideshow Ads are one of the most engaging types of Facebook ads for obvious reasons. You can film a short video explaining how you carry out remodeling projects, your capabilities, or the type of product you use. Putting this type of video ad in front of your prospects can help you stand out and outrank your competitors.
Explain what value you bring to your customers and how you are the best in your field in the video and slideshow ad. This can help you engage your audience and build a strong relationship with them.
Offer Deals, Contest, and Giveaways
You can spread excitement among your followers and gain many new leads by offering giveaways, deals, and posting contests on your Facebook page. Every individual loves grabbing exclusive deals or opting for coupons that let them save money. You can create this exclusivity with a unique coupon or discount code. Using this method, you can track the performance and gain more leads as well.
You might think that posting contests and offering giveaways would require a lot of effort and time. But it is quite the opposite. You can start by asking people to write a caption to a picture wherein the best will be picked and rewarded, or ask for their votes to know their favorite XYZ.
You can offer a gift certificate or a bathroom vanity to the people who win the contest. Make sure you don’t forget to ask them to like and comment on your Facebook post. You can make it one of the criteria to win gifts. This will help you gain more followers on your Facebook page.
Utilize Facebook Live
Facebook Live is one of the greatest tools to magnify brand visibility and exposure of your home improvement business among your target audience. It is a feature that many marketeer use to broadcast real-time video.
Using live broadcasting, you can show what type of product you use in your home remodeling services or how different parts of a renovation are done. This will help you in engaging your prospects and build relationships with them.
A survey showed that 80% of consumers prefer watching live videos to reading long-form text of blogs. Also, live streaming requires less time than pre-recorded videos. The main appealing feature of live videos is that they are unedited, real, and raw. Another good part of Facebook Live is that it is cost-effective. You can also quickly make any announcement using this feature.
During a live stream, your viewers can react, like, comment, and share it with others. If your prospect posts any questions regarding your home improvement services, you can answer them then and there and resolve their queries.
Keep Track of Your Performance
Advertising and growing your home improvement business through Facebook comes down to trial and mistakes. Not all types of promotions work for your business. This is why you need to keep track of your performance. You should monitor all your Facebook campaigns and strategies and check which one is yielding results and which aren’t.
If you find that a few campaigns are not performing well, make the needed adjustments and tweaking. Whereas, strategies which are attracting leads successfully, ensure that you put more effort into them.
Concluding Thoughts
No matter how you are utilizing the Facebook platform, try to be the best one out there. We know that Facebook is quite crowded and noisy, but countless businesses are using this platform because they are aware of its potential.
You can start using this popular platform to market and grow your home improvement business. Using Facebook, you can interact with your prospects, expand your reach, and gain more leads.
Think outside the box and come up with a compelling offer that provides high value to your prospects that they cannot refuse and end up buying your services from you.
