For any application to become an instantaneous hit amongst the masses, it is important that the pain points of end users and customers are clearly given their due importance. Hence when it comes to designing a successful mobile phone application or one that can be used on various digital platforms it is a must that customers are always kept in the focus. An application that centers on the end user will naturally be able to offer desired solutions. Furthermore, the overall design and interface will be created in such a way that the final product offers them gratification to their needs and requirements.
Businesses nowadays need to understand that by studying their customer journey map, they can pinpoint with surgical precision where such areas of improvement can be capitalized on. Applications that are responsive and able to justify their approach to offering an effective solution to an existing problem are much more worthy making them receive maximum coverage from the masses. In this post let us inform you how you can use your own customer journey map to improve your business app and reach the pinnacle for its utilization through your targeted audiences.
Why A Customer Journey Map Can Be Extremely Effective for My Business?
A customer journey map is a graphical representation that shows that how a business will be able to interact and engage their target audience. It offers you exactly the pathway a customer follows in order to come in contact with your business.
As you know the journey for any customer starts from the initial trigger that creates awareness about your brand. This trigger can come from a variety of sources depending upon your marketing strategy and where exactly you place and position your offerings so that they can be easily viewed and be accessible to your targeted audiences. After the customer evaluates your offered products and services against their underlying needs they are then able to consider whether to buy or leave your business’ offering. Once a decision is made, then the desired experiences that your product or service offers can lead a new customer to become loyal to your brand.
Here are some statistics to accentuate what we have just talked about:
- Companies that earn $1 billion annually, additionally earn $700 million by investing in customer experience for the following 3 years.
- 86% of buyers have no qualms about paying more to receive exquisite customer experience.
- 73% of buyers consider customer experience as the defining characteristic that pushes them towards the decision to purchase a product or service.
- 84% of organizations that push themselves to improve customer experience are able to increase their revenues.
- 87% of customers are likely to spread and share good experiences for a brand that offers them good customer service.
- Overall, improving customer experience increases retention ratio by 5%, while also improving profits for your brand and business by a range of 25-95%.
How Can I Use The Findings Of A Customer Journey Map & Integrate Them To My Business Application?
A customer journey map is able to identify the following aspects regarding your targeted audiences:
- It helps you to create a powerful and meaningful customer persona for your brands and businesses which can prove to be quite impeccable for your marketing team.
- It offers you valuable insights into the daily life and routines which your customers follow, including their demographics, lifestyle preferences, expectations, their needs, and utmost desires, etc.
- Lastly, it allows you a complete set of metrics and measurable goals against which you can evaluate your own offerings as a business and find out various improvements to engage your customers.
As you can see, a customer journey map opens directly into whom your customers are and what do they actually require. This can help you jot down valuable understandings to make your smartphone or digital application more user-friendly and interactive, such as:
- Creating an intuition based and hassle-free navigation system for your app
- Implementing frictionless and smooth point of sale
- Offering customization options along with personalized experiences
- Making sure that functions are quick to respond with reduced lagging time
- Applying exquisite customer support and feedback feature for your app
- Faster loading time and better performances for a wide array of customers
- innovative design themes, variety of colors and interaction-based features.
What Are My Takeaways for Using Customer Journey Mapping for My Application Design?
It should be quite evident by now that a customer journey mapping can commendably improve various features and functionality of your business application as well as its overall design appeal and allure. Here are some interesting facts that can help you make an informed decision when it comes to creating a business app for your own brands:
- Brands that deploy customer journey mapping to their businesses are able to enjoy 18 times faster average sales cycle.
- They are able to experience an increase of 56% in revenue from cross-selling and upselling efforts.
- In general, customer journey mapping opens doors to earn 54% greater return on marketing investments.
- Brands and business who effectively use customer journey mapping report a 24% increase in positive social media interactions with their customers.
We hope this post was effective in offering you some tremendous insights as to why a customer journey map can help you create an elegant and well-designed business app for your brands. Not only does it offer more value to the end users, but it also gives businesses the ability to stay connected with their customers. It is a great way to interact and engage your targeted audiences and further improve your own business offerings. For more queries regarding the article, please feel free to let us know of your feedback and opinions in the comment section below.
