If you’re reading this page today, the chances are, you own a business and you’re looking for ways to introduce analytics to improve your marketing efforts. Congratulations! It’s one thing to own a business — marketing your business to consumers is another part of the entrepreneurship journey altogether. Thanks to the digital revolution, the analysis of big data has been simplified to some extent. This means that companies can use analytic tools to drive their marketing strategies.
How to Integrate Digital Marketing Strategies with Analytic Tools
Use Google Analytics
Many digital marketers and business owners tout Google Analytics as a great business resource which helps them to gain relevant insights into their marketing data. When you launch campaigns without effective analytic tools to track the performance of the marketing strategies, your efforts are incomplete.
With Google Analytics, users can track their data through goals IDs and segmentation of objectives for the business. When you plan your goals, you can look into the data to understand where your leads originate. Thus, evaluation of your investments and revenues is also possible. Assuming a campaign on Facebook brings you 1500 leads, while a similar promotion on Instagram doesn’t even come close to the success of the one from Facebook, a business owner will be better well-informed of the best platforms to invest in marketing.
Another advantage of Google Analytics is that it allows companies to evaluate diverse approaches for traffic generation. For example, when the amount of traffic you gain organically is far less than what you gain from paid advertisements, it signals that you have to improve your search engine optimization (SEO) tactics.
Visit the Tropare website for experts’ advice on how to empower your data.
Social Media Tracking
There is no doubt that the use of social media is vital for marketing today. About 3.2 billion social media users log into their accounts each day. This astronomical number is about half of the world’s 7.7 billion population. According to research, the number of active social media users is expected to grow even further. Facebook appears to be leading the race in social networking. Judging from these statistics, it’s obvious that when you integrate social media marketing with analytic tools, it cannot be a bad investment.
Hootsuite is one useful application that can help businesses to analyze their social media marketing strategies. This analytic tool helps digital marketers view the performance and responses emanating from their social media adverts. With Hootsuite, users can also track how the audience interacts with their content. One good thing about Hootsuite is that it’s compatible with Google Analytics and Facebook Insights. When you integrate your marketing strategies with the above tools, tracking of campaigns will be easier.
Email Marketing
Email marketing is an old marketing strategy. But it has proven to be effective when it comes to lead generation. Since global access to the internet is improving, email communication is pretty common. To improve their customer retention, businesses are resorting to email marketing.
Integrate your marketing strategies with an analytic tool such as Marketo. It assists marketers to analyze the right leads and to optimize content for their target audience. The application is compatible with Google cloud and social media networks.
In summary, digital marketers are living in an ideal time because they have all the advanced resources to stay on top of their games. Integration with analytic tools is a good investment.