Are you an entrepreneur, coach or infopreneur and you want to set up an effective marketing strategy? Are you counting on your YouTube channel to acquire more shares, more interactions and more notoriety to attract new prospects?
You are right, increasing the views on your YouTube channel can improve your natural referencing. More than 2 billion Internet users worldwide use this digital media and nearly 50 million each month in France.
It is therefore an incredible means of visibility for your business. Yes, but here it is, you do not have enough views or you are simply disappointed with the results.
To make the most of this network, it is first essential that you understand its algorithm. Then, you will be able to use means to effectively boost YouTube videos. Let’s go behind the scenes!
How does the YouTube Algorithm Work?
YouTube, like all social networks, has only one goal: to keep your audience on the platform as long as possible.
It will therefore make recommendations that seem most relevant to each visitor. The algorithm will then pay particular attention to the interactions that each video provokes. These are:
- Likes
- Comments
- Shares
- Views
This is why, when you browse this media, you don’t have the same suggestions as your neighbour. When you search, you don’t have the same results either.
The algorithm uses your history, the formats that interest you the most, as well as your preferred days and times. It will prioritize the user experience (UX).
It is important to understand these mechanisms as a consumer to be able to publish your video content at the right time when you are a YouTuber.
The Algorithm Gives You 48 Hours to Prove Yourself
As soon as you publish, the platform will test it for the first 48 hours to see how viewers behave.
To do this, it will recommend, suggest and observe search results. It will take into account 3 indicators.
The Click Rate
YouTube’s algorithm will suggest your new video and observe the reactions of users. Thus, a click rate will be calculated at the end of the first two days of broadcasting. The platform will respond proportionally to this rate.
The Watch Time
It corresponds to the duration of the viewing. If it is too short, it will give a bad signal to the platform. For it, this will mean that the information is not of good quality.
Hence the importance of keeping your viewers in suspense by promising them crucial information at the end of the tutorial.
Watch Time Per Session
Even if you have a good click rate and a loyal audience until the end of your video, the game has not won yet.
This media will be careful that you do not send your followers anywhere other than to them. Otherwise, you would no longer be part of their priorities.
Statistics With YouTube Studio
You can access the statistics reports by clicking on your profile picture in the dashboard and on YouTube Studio then Analytics.
Through this means, you will see the number of impressions, the click-through rate per impression, the number of views, etc.
Please note that since November 2021, dislikes are no longer visible to viewers to protect creators.
Some Recommendations to Optimize Your Visibility
- Avoid sharing your new video on social media for the first 48 hours.
- Analyze your YouTube channel statistics carefully before posting again.
- Determine the most opportune moments to get maximum engagement from your audience. If you do this, your publication will be highlighted by YouTube in searches, in suggestions, on the home page, etc. This data will enlighten you on the source of your traffic.
Thus, you will know if your initial strategy is effective. If you want your target audience to arrive via YouTube search, you will have to focus it on keywords so that your channel is found more easily. To do this work, you can download a very interesting tool.
Vidiq is the Software to Increase Views on Your YouTube channel
VidIQ is a YouTube-certified Chrome extension that you can download in just 30 seconds to help optimize your channel’s content.
Since YouTube is the second largest search engine after Google, it’s essential to effectively optimize your content to communicate what your videos are about.
The software is available in various versions, including a free option, and serves as an optimization guide similar to Yoast SEO, which is widely used for website optimization. Here’s an overview of the four main insights VidIQ provides:
1. Overview Section
VidIQ offers a percentage score that reflects the video’s popularity, based on interactions and views compared to other videos.
Additional details include total views and video duration.
2. Social Networks Section
This section displays interaction rates on social media, providing insight into your video’s reach and engagement.
3. SEO Section
The SEO section provides a checklist (with green and red indicators) to guide you on essential optimizations, such as titles, keywords, descriptions, files, end screens, thumbnails, and sharing on platforms like Facebook.
4. Channel Section
This section provides statistics and tags related to the video and your channel’s overall performance.
Finding the right keywords to reach viewers most interested in your topic is crucial. Hiring an SEO expert can be a great option for crafting optimized descriptions, selecting relevant titles, and identifying the best tags.
This approach significantly increases your chances of ranking well on Google’s search results.
Social Networks to Increase the Visibility of YouTube Videos
As mentioned earlier in the article, the first hours of broadcasting your short film should not be disrupted by sharing on your social networks. Be patient.
You will then have plenty of time to share it with qualified communities in your field of activity. In the same way, Facebook or Instagram do not like it when people leave them too quickly.
Promotional links to your channel on these two social media should therefore be avoided. Three solutions are available to you:
- You can circumvent this restriction by posting a short video with a call to action directing subscribers to your channel, directly on the network.
- When it comes to Instagram and Twitter, focus on hashtags to reach new audiences.
- You can transcribe your videos and use some content to make your publications.
Knowing the mechanics and means to effectively boost YouTube videos is great. The fact remains that the topic must meet a demand. If your content is relevant and has real value, the boost will be all the easier.
This is called inbound marketing. Of course, you will have to encourage your first visitors to subscribe by including a clear and simple call to action. Your regularity in your publications on YouTube must be impeccable.
The best way to achieve this is to prepare a publication calendar. You now know the essentials to increase the number of views of your YouTube videos.
By optimizing your channel, you will benefit from great visibility. As a result, your business will be able to increase its turnover.
