As more people get aloof at staying and working from home to try new hobbies with the use of technologies, new forms of media entertainment such as video watching and podcast listening rises.
And as Statista identifies 120 million Americans that are listening to podcasts as a tech utilization past time in 2021, the number of podcasts being created and deployed through different podcast channels like Google Podcast, Spotify, Youtube, Apple Music amounts to millions of episodes and podcast segments today.
With the increasing number of podcast episodes being added and promoted in various podcast streaming apps, many podcasters are now competing on how they can increase their podcast followers and listeners in a short span.
Thanks to the presence of an advanced QR code generator online, podcasters can quickly expand their podcast audience in a short period with the use of QR codes.
Through this, they can think of new ways to fully increase their presence online and top the charts of being one of the most talked-about podcasts on various podcast streaming platforms.
How to use QR codes in expanding your podcast audience?
As QR codes are now fully integrated by most businesses, influencers, and marketers in today’s digital marketing means, the need to incorporate this contactless technology is now driven by the current trend that people find exciting to use and integrate.
With various podcast platforms being used to place audio-recorded content, podcasters that integrate Spotify is hosting their podcast can incorporate a Spotify QR code to link their podcast channel and start expanding their listening demography by just letting interested prospects scan the code.
By reimagining your podcast audience capturing means through converting your podcast link into a QR code; here are some unique QR code ways that you can integrate into your podcast promotions campaign.
1. Create a seamless offline to online podcast interactions for your target audience
2. Place a QR code in a video you use to promote your podcast
3. Post your podcast QR code on your social media pages and website
4. Make your podcast marketing campaign go viral with QR codes
How to link your podcast page to a QR code?
As the competition is getting more aggressive in promoting and sharing their podcast channels to a pool of untapped listeners, keeping up with them does not mean spending more money on ads and tech software.
By integrating QR codes in promoting your podcast, you can unlock a new way to attract more people to listen to your podcast. And to start integrating one, you will need to create a QR code that has your podcast channel in it.
In creating one, you will need to secure the link of your podcast channel or episode you want to promote and follow these simple QR code-making steps.
1. Visit a QR code generator with logo website online and make an account.
2. Select the URL category and embed your podcast link in it.
3. Generate your Podcast QR code as a dynamic QR code. In this way, you can update your podcast content and track its scans anytime.
4. Configure the design of your QR code with your logo and branding.
5. Do a scan test and download your QR code.
6. Place the codes in your marketing materials and strategically distribute them.
Conclusion:
The possibility to showcase one’s voice talent has grown as listening to audio commentaries has shifted from radio to online audio streaming services such as Spotify, iTunes, and others.
And, because this growth means more competition for dominance at the top, promoting their podcast with QR codes becomes a better option for creators.
As QR codes are one of today’s modern go-to promotional tools used, promoting your podcast with these 2D codes can bring in more listeners with just a scan away.
