Magento 2 recently announced its key features, which make it more users friendly and essential to use for every store owner. This time the Magento community focused on digital marketing of stores by providing extra wings related to SEO of stores. In this article, we will see the improvements in Magento 2 SEO module compared to Magento 1.
Let’s get started with 5 major improvements of Magento 2 SEO features:
Setting up Meta Information
Over time Magento developers seeking an option which will boost their presence on Google search result. Hence in this release with the help of Magento2 Blog Extension admin can easily set Meta-information for posts, categories, tags, and authors. It will provide good search results on Google.
This latest function is only presented in Magento 2, which defines a template for product metadata such as Meta title, Meta description, and meta keywords. Magento 2 Premium Blog Extension takes care of these parameters at best.
Magento Blog Extension consist so many other features as well which make developers life easy. Especially when your store has loads of products and writing metadata for each item may be difficult or even impossible.
Rich Snippet
In the simplest word the results, which Google shows to the users in the Search Engine Result Pages, are called “Rich Snippet”(SERP). In Magento1, there are no rich snippets entirely and you have to use code customization to have this feature for your store.
Whereas Magento 2 supports rich snippets at a certain level such as rating, review & price for the products page without using any help of third party extension.
These rich snippets value your site perceptibility and Click-to-through upsurge rates on SERPs because customers can get more information about your product instead of a link and some text only.
XML Sitemap
XML Sitemap in Magento2 is quite similar to Magento 1. Magento 2 premium blog extension can defy key features with compare to previous versions. So there are few amendments, which makes it greater than the previous version:
- Magento2 sitemap can be submitted to robot.txt automatically to provide guidelines to search engines that crawl your store.
- Sitemap file limits in Magento 2, which specifies the maximum number of URLs per file and the maximum file size when configuring the sitemap. Magento2 blog extension supports XML Sitemap to work in a better way.
- Lastly, all the images can be added to a sitemap automatically.
These small changes making an absolute impact on Magento 2 stores.
Widget and URL Setting
With Magento 2 Blog Extension, the admin can insert widget on any page. Adding this widget will make an impact on SEO for the store and allow the website to continue producing desired functionalities.
Widgets allow Magento 2 Store administrators to add static/dynamic content to CMS pages providing a lot of functionality and straightforward implementation. Widgets are refillable modules that can be added to any CMS block of Magento2. Pixlogix magento2 blog extension ranked top over the Magento store to work with the widget.
Additionally, store admin can change the blog URL dynamically from the admin setting page. It made developers’ life easy to insert SEO friendly elements that every client seeks.
Google Adwords Conversion Tracking
While constructing a website with the Magento1 platform, you will need to ask developers to add tags to the order confirmation page. Implementing this was time-consuming and often developers made mistakes in setting up as per Magento structure. Google SEO guidelines recommend tracking products purchased for various reasons.
Nonetheless, this task becomes easier than ever in the default Magento2 because Google Adwords conversion tracking is integrated in advance. Magento Community honored Google guidelines and makes it a default feature to provide benefit to all store owners.
Steps to make it:
Go to Stores -> Configuration -> Sales -> Google API -> Google AdWords to make any necessary settings
On the other side, Google Tag Manager is also now come up with the Magento Enterprise edition. You can make it adjustable from backend setting options.
Developers can have this feature integrated on the website without a third-party extension or manual code interfere.
Conclusion:
If we have to compare than obviously Magento 2 stands superior to Magento1 by providing SEO friendly modules. Certainly, these improvements help owners to not only sense SEO effectiveness but also easily configure & manage SEO friendly activities on their websites.
With the right Magento 2 Blog Extension, you can enhance the stores’ presence. So why to wait? Get the magento2 premium blog extension to handle all SEO stuffs. Marvelous Magento 2 will take care of your store effectively!!