Packaging is vital for all products, not just coffee beans. Packaging keeps products safe and preserves freshness.
Your branded packaging is also the first image that comes to a customer’s mind whenever they hear your brand name. Properly sealed packaging using suitable materials keeps your coffee fresh, thereby preserving the taste and aroma.
Factors to Consider When Choosing Coffee Beans Packaging
There are various types of packaging materials, many of which are great for specific applications. However, selecting the most proper material based on your unique requirements is advisable before picking one packaging type for your coffee product.
The suitability of packaging material depends on several factors.
● Distinctiveness
It is a crucial requirement for every brand to be unique from its competitors. Since the packaging is the first image the buyer sees, it is the marketable image of that product. It is therefore vital for it to be different from similar brands.
When designing packaging bags for your coffee beans, some aspects that can be uniquely done are the shape, size, and color. A unique design that is authentic to your brand image and story makes it easier to establish your style.
● Pouch type
Although there are various pouch types, the best for coffee are the stand-up and airtight ones. The most common pouches that meet this description are:
1. The side fold pouch
This pouch is relatively inexpensive and easy to use. However, the bag does not stand properly on its own. It is usually folded over at the top then sealed using a tin tie or label. This pouch cannot be sealed using an integrated zipper.
2. The Quad seal pouch
The Quad seal pouch has a similar build as the side fold pouch, but all of its corners are sealed. It can be folded at the top. It is also possible to integrate a zipper.
3. The Doy Pack
The Doy Pack is flat at the top with a round bottom. This bag format has a preformed foot which gives it stability while standing, even when the bag is not entirely filled. This convenient pouch has a zipper for resealability.
4. The box pouch
Just as the name suggests, this pouch has a square-like shape, making it look like a box. The box pouch closely resembles the Quad seal bag, but its bottom is flat. It offers enough flexibility for different sizes and designs.
● Resealability
Consumers who use coffee beans directly from the package prefer having a pouch that has a reclosable feature such as a zipper.
This reclosable seal keeps the package airtight even after opening, preserving the freshness of your beans.
● Sustainability
External factors such as oxygen should be kept out of the coffee since they negatively affect the freshness of your beans. The packaging should therefore be airtight.
Some professional custom packaging manufacturers use a dense printing design, white-based polyester, or a black pouch to keep UV rays out.
● Custom Labels
Complete labels that give enough information on the coffee are truly essential. The coffee label should spell out the coffee beans’ origin and the manufacture and expiry date. Adding your business and brand details, most especially your logo, tagline, and brand benefits, is essential.
Regular stock pouches can accommodate standard and larger labels. Smaller labels better suit customized coffee bags; however, more creative opportunities exist with custom coffee bag printing.
● The filling process
In case you haven’t considered this, know that the design of the pouch you choose can either slow down or speed up the filling process.
For pouches that have four corners at the top, it is relatively easy to fill them up since they have a wide “mouth.” This is the opposite for bags and pouches whose top has two corners.
Conclusion
What kind of packaging you choose for your coffee product will determine how you will be received in the market.
Your packaging pouch type has a significant impact on your coffee’s freshness, marketability, and sales. To ensure that you don’t miss any critical points, always consider the abovementioned factors when choosing the right packaging bag and branded format for your coffee product (which is very profitable for health fitness).
