According to the Centers for Disease Control and Prevention (CDC), around 4.5 million people receive home health care every year. Senior home care is a booming industry, and it can make a rewarding career.
Are you interested in starting your own business in this niche? Today, we’re sharing the steps to take when you’re ready to take your interest in home health to the next level.
1. Make a Business Plan
Before you dive into your new home care business, start by creating a business plan. This is a document that will list all of the details about your new company, from the services you’ll provide to the budget you’ll operate within.
Need a little help getting started? If so, then this check out this helpful guide. Here, you’ll learn the seven critical sections of a business plan, as well as what to include within each one.
2. Calculate Start-Up Costs
One of the best parts about working in senior care is that your start-up costs aren’t astronomical. In fact, the only things you’ll need to get started are a reliable vehicle and an operable smartphone.
This device will keep you connected to the residents you support, so you’re always there when they need you. It can also serve as a valuable marketing tool as you spread the word about your new business.
3. Plan Your Marketing Campaign
If someone in your community conducts an online search for “senior care near me”, then your business name should show up on the first page of their Google results. Otherwise, it can be difficult for prospective clients to find you.
As early as possible, create a marketing plan to advertise your services. This should include a robust digital marketing strategy, as well as print marketing materials such as business cards and flyers. Inquire about placing these materials at your local senior center, library, or another public meeting area.
4. Set Your Rates
Once you’re ready to start working, you’ll need to set your rates. There isn’t a hard rule about what to charge, but we suggest researching similar companies in your area to gauge average prices. You may be able to charge more in densely populated urban areas than smaller, urban ones.
Most at-home care providers charge hourly rates. This makes it easy to keep track of how many hours you’ve worked and how much you’ve earned. It also helps you prepare a more accurate budget and schedule.
5. Develop Your Skill Set
Some states have certain requirements and certifications that you must meet before working in senior home care. For instance, in Texas, you’ll need to show proof of your Home & Community Support Services Agencies (HCSSA) Provider status before starting work.
Research your state’s requirements and pursue those exams and certifications as required. At the very least, it’s important to be certified in CPR and basic healthcare before you begin. With these skills in place, you’ll be ready to click for senior care franchise business opportunities and jumpstart your journey!
Find Success in Senior Home Care
Is it time to open your own senior home care business? As you spend time with those who need your help the most, you’ll soon discover that this can be one of the most enriching careers around.
Taking the time to plan your business is a smart move, and can help you achieve long-term success. If you’re looking for more advice on business and technology, keep reading our guides!
