Do you want to know how to advertise on Instagram for your business? Would you like to have more followers and more interactions with the content of your company’s Instagram account?
If your answer is yes, then this short guide will help you run your first Instagram ad campaign. Starting in 2015, this social network incorporated the possibility of making sponsored advertisements and you can do many other things like download videos with Instagram video downloader like instadownloaderpro, or posting videos, commenting and uploading photos
But knowing how to advertise on Instagram can be an ideal instrument to increase the reach of your brand. Through the creation of original and attractive ads, you can share ideas and values of the company, adding followers and potential customers.
What is the cost of an Instagram campaign?
It is certainly possible to carry out an advertising campaign and achieve positive results, with budgets that are suitable for all types of companies.
The cost per click (CPC) and cost per thousand impressions (CPM) of an Instagram ad are still cheaper than other types of digital advertising. Although CPC and CPM have been increasing in recent years due to the success of the platform, it is still a tool with an optimal cost/value.
To a greater or lesser extent, the advertising budget necessary for an advertising campaign on Instagram can be customized to the available resources of each project.
The 5 steps to create your first successful campaign on Instagram
1- Account settings
The first step is to link your company’s Instagram account with the business page on Facebook. For this you must go to your business account on Facebook, enter Settings> Instagram and enter the Instagram login data, to generate the connection.
2- Campaign configuration
Both the configuration of the advertising account as well as the creation of campaigns and advertisements are carried out in the “Facebook Ads Manager” tool. Once there, you have to give the campaign a name and select the objects to be achieved with the campaign. The options offered by Instagram are the following:
- Recognition: brand or scope recognition.
- Consideration: traffic, interaction, application installation, video reproductions, generation of leads, messages.
- Conversion: conversions, catalog sales or business visits.
Selecting one or the other objective will enable different options when configuring the campaign. It will define how to optimize it and your budget. To simplify the explanation, we will use the SCOPE objective as an example in the development of the guide. This objective allows us to reach a wide audience with our ads, increasing the number of views and helping to generate new customers.
3- Ad set configuration
Once you have established the objective and given a name to the campaign, you will configure the set of ads. For each campaign, more than one ad set can be made. For example, a clothing store may have a campaign called “Summer 2020”, which has an ad group for “Sportswear” and another for “Clothing.” Both ad groups can have their own quotes. They can also be aimed at different audiences and at different times
4- Creation of the announcements
Now comes the most creative part, the design of your ad. It is recommended to create more than one ad, then check which one has better results and optimize the campaign and make your first announcement
5- Monitoring and optimization of the campaign
The last and not least step is to control the results of the ads, ad groups and the campaign itself. From the Advertising Reports section in the Facebook tool, you can see the performance of all the campaigns carried out. Proper monitoring will optimize the ads and improve the conversion of the following advertising actions.