We are advancing towards global warming at record speed, and people all around the world know that. Hence, it is the moral duty of companies to take the right measures to safeguard natural resources. This social responsibility is not just for the sake of this planet, but it also sends a message that your brand is not just a commercial platform but is a socially conscious entity.
One of the biggest polluters for companies is the promotional or exhibition events that impact the environment in several ways. By taking an eco-friendlier approach to your events, you project your brand in a positive light that helps you with the brand image.
How to Turn Your Next Event Eco-Friendly?
One of the major trends in 2020 is ‘going green,’ and popular brands like Samsung, Apple, Amazon, etc. are adopting this approach. To help achieve the vision of sustainable events, in this post, we have discussed some innovative ideas to turn your next exhibition event eco-friendly. It’s time we gave back to this planet.
1. Go Paperless
From marketing leaflets and brochures to questionnaire forms, exhibitions use a lot of paper that is left on the exhibition floor at the end of every event. But it doesn’t have to be this way – there are multiple options to go paperless at these events.
You can track your attendees electronically by using tablets for registration. There are multiple softwares that integrate directly with your CRM system. You can convey leaflet and brochure information via emails or follow-up calls. Therefore, you don’t really need unnecessary prints that end up in the waste bin anyway!
If you have to use paper for marketing, then at least go with recycled paper. Paper makes up 40% of the total waste in the US. So imagine how much waste you can reduce and trees you can save by using recycled paper.
2. Re-usable Exhibition Stands
Exhibition stands are an essential part of your presence in an exhibition. They are necessary for exhibiting your products and attracting viewers; however, they can be damaging to the environment. Throughout the year, businesses attend several events, so it is optimal to go for a modular exhibition system that can be changed to fir different exhibiting areas for various events.
With a re-usable and sustainable exhibition stand, you not only reduce the amount of waste but also save yourself time and money that goes onto the design of stand every year. There are many options where you can use digital displays for banners and product information for different exhibition events.
Avoid custom exhibition stands made from extensive wood or plastic. These types of stands are not usable and are specifically created for an exhibition and then later disposed of. Opt for eco-friendly, re-usable stands that don’t need heavy vehicles for transportation. Save your money and the planet.
3. Use Efficient Energy
When it comes to energy consumption, think about all the uses of electricity at your events. There is a huge list of lights to big media screens, air conditioning, and music. Imagine how much harm to the environment you can avoid by using renewable and efficient energy instead?
Every year, exhibition events and trade shows are packed with stands with impressive lighting to outshine their competitors. There are several energy-efficient options out there in the market like LED’s, Eco Halogens and Compact Fluorescent Light Bulbs (CFL’s).
You can create an engaging experience for your viewers by immersive presentations and flat screens for interactive displays. There is a lot of smart technology available for events, so get in touch with event and exhibition companies in Dubai for an energy-efficient setting.
4. Eco-friendly Giveaways
Exhibition giveaways are a great way to make people visit your exhibition stand. Some typical giveaways include brochures, leaflets, stickers, and handouts. However, when the event is over, and everyone goes home, the event floor is left with tons of these handouts discarded by the attendees.
While these giveaways do serve the purpose, why not take an eco-friendlier approach and go green with giveaways? Did you know, plastic kills around 1 million seabirds every year, also harming other marine life. Rather than giving out mass-produced plastic items or paper, you can go for recycled paper or online QR discount codes and promos. These alternatives show your brand value while at the same time, being less harmful to the environment.
5. Go for Eco-Friendly Raw Materials
Big companies like Samsung have started using recyclable material and pulp molds for their product packaging. To further reduce the environmental effect, they have transitioned from the glossy exterior with plastic films to a matte finish.
When it comes to exhibition stall installation and construction, instead of using wood and regular paint, adopt environmentally safe options like eco-friendly adhesives and paints that have zero toxins and pollutants. Limit the use of plastic in your exhibition stand and go for renewable polymers and compostable biomass. Consult with the best eco-friendly event management companies in Dubai such as https://www.mavenlabsdubai.com/services/events-management/ to help you design your exhibition stand with an environment-friendly option that is sustainable.
Reduce Your Events Carbon Footprint.
Sustainability and ‘Going Green’ is the new trend in the industry. Climate change is happening at a fast pace, and companies are trying to reduce their carbon footprint. As awareness continues to grow on social media, people are more attracted to sustainable events and brands playing their part to save the planet.
Use these simple ideas to create an eco-friendly event and portray that your brand is socially conscious of their role.