If you want your beautiful and attractive candles to stand out in the competitive market, you need to concentrate on making amazing candle boxes. The packaging needs to be designed so that it can get the attention of the consumer base. The boxes must be able to differentiate your company from the competitors.
When shoppers look at the packaging, it should give them an impression of the candle’s quality. Technology has advanced significantly and this has impacted the packaging industry as well resulting in brands being able to create unique and outstanding boxes.
There are many innovative and strong packaging materials that are available to make these boxes from. It is essential to choose the right materials if you want to get the perfect box made. The packaging can be designed in a remarkable way and certain points need to be kept in mind when doing this. The following discusses innovative materials as well as designs when it comes to making packaging for candles:
Selecting perfect packaging material
The packaging material you select sets the tone and gives consumers a certain impression of your brand and products. Weak packaging material can be noticed and it convinces shoppers that something of a low-quality is in the box. It is vital to choose good-quality materials which will protect the candle from getting damaged.
For instance Kraft paper will give the packaging an earthy and handmade tone. Glossy packaging on the other hand will give the image that a luxurious candle is in the packaging. If you choose cardboard to make the box, customers will get the impression that the candle is a good-quality one.
You need to keep in mind the internal packaging also. You can consider using tissue paper, packaging inserts, etc. so that the candle remains secure.
Sustainable options
Brands need to consider sustainability when it comes to their operations including the packaging of products. Innovative materials have advanced so that they are strong and even sustainable.
For instance you can choose recycled cardboard and plantable seed paper so that consumers can know your brand is responsible and wants to play its role in protecting the environment.
Directly view candle
It is necessary to consider the best packaging solution for the product you are selling and when it comes to candles, window boxes wholesale are trending. Mostly consumers want to see how the candle looks before they buy it and a box with a transparent window is able to help here.
Customers can see the candle in the box which can encourage them more to want to buy it. They can get to see whether it will match their décor, whether it looks attractive, etc. In fact a beautiful candle is more likely to be purchased when the customer gets to see it clearly and a window box can help here.
The transparent window on the box should even be made with strong material so that it does not break.
Colors
Employing color in the packaging design can help allure consumers. It is necessary to keep some points in mind before choosing which colors to add on candle packaging.
You need to keep in mind the candle that is being packaged along with its consumer base. For instance, natural tones like green can be used if the candle is connected to nature. If your customer base is mostly the younger generation, you can choose to use bright hues on the packaging.
You even need to keep your brand in mind when choosing which colors to use. Brand colors can help with letting your customers recognize your brand. Consider consumer psychology to find out which colors attract various customers.
Printing and designing
Window packaging needs to be printed carefully so that the look of the candle does not get hindered in any way. The packaging design should let the candle product shine through the transparent window.
Special printing impacts such as embossing may enhance the visual appeal of the packaging and excite shoppers to want to consider the candle product you are selling.
You can consider texture when designing the packaging. Exciting and unique textures are able to add dimension and make the box feel unique. For instance you can consider using contrasting materials as this garners interest. Matte can be combined with textured paper stock to give the box an attractive appearance. Embellishing options such as embossing, silver and gold foil stamping, etc. are able to add depth to the packaging. The packaging materials you choose and the way that you design custom candle packaging is able to give the box more shelf appeal making shoppers want to pick up the product you are selling. When you choose quality material, the vibrant colors you print on the box allows the packaging to pop off the shelf attracting potential buyers to what you are selling.
