Enplug digital signage is a software company that specializes in bringing interactive applications to a wide range of venues. Our most popular offering is our social media application integration, which was born from the mindset that individuals need a way to express their feelings in a more intimate and fun manner, while our venue owners need to leverage these moments to their benefit. We service clients like Beverly Hills Porsche, AMPM, and hundreds of others.
Have you ever asked yourself how does Content Marketing works and how important Content Marketing is for your Search Engine Optimization strategy to work fully?
The true value of the Enplug software is two-fold. One, the venue owner is able to bring an otherwise ordinary television to life with the simple Plug N’ Play software. Second, the owner is able to organically increase their social media presence through consumers within their venue interacting with the software that is directly linked to their social media accounts.
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Making your images stand-out can be difficult, but we all know how important social media is for your business.
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We analyzed the social media data across hundreds of our customers to uncover the following information:
Twitter: 94% of our venues actively use Twitter and 99% of our venues actively use one or more twitter hashtags.
Instagram: 100% of our venues actively use one or more hashtags. In order to visit your Instagram profile, you need to take different traffic monitoring tools like custom URL shortener and approaches to do so, so that in the end one can reach the same goal.
Facebook: 73% of our venues actively use an associated Facebook page. Starting your Facebook Advertising Campaign is so easy and essential to your business.
Foursquare: 48% of our venues actively use Foursquare Check-Ins
Yelp: 59% of our venues actively use and display Yelp reviews for their venue.
As you can see, it is quite clear that Instagram and Twitter remain king of the social media world with Facebook a distant third. But why?
Simplicity.
Twitter and Instagram have a low barrier to entry, allowing for a relatively straightforward experience. Customers easily post on their mobile devices, while businesses instantly join the conversation.
To all the venue owners, your competition is likely to use Instagram and Twitter as their main tools. For all of those monetizing off of social media, your strategy should focus on the two kings of social media: Twitter and Instagram.
This article was originally published at Enplug.com
