2 cups of flour, a teaspoon of salt and baking soda, 1 cup of sugar…with this killer recipe, you’re ready to use cookies to catapult your business to new heights!
Wait, what’s that? Oh. Huh…
So, we’ve been informed that when we got told cookies would help companies grow, the actual intention was for us to talk about Internet cookies. And it turns out they carry a lot more benefits than any well-baked oatmeal raisin cookie could get you. But what are those benefits?
Well, we can help you with that. It’s time to take a look at online cookies and how they benefit your business! So without further ado, let’s get right into things!
What are Online Cookies?
Online cookies are little pockets of data generated whenever a user visits a website. The data contains information like what products you viewed while on a website, what geographical location you accessed the site from, and what keywords you used in search engines like Google (among other things). This data also bounces back to the website if you visit it again, allowing the site to remember that you logged in (so you don’t have to input your password again) and other features.
The exact specification of what data a website will keep with cookies varies based on the website. However, there do exist some state and federal restrictions on what information cookies can collect and how companies can use that information.
The Benefits of Online Cookies
One of the main benefits online cookies bring your business is the ability to get strong marketing metrics of what kind of customers your website brings in and lets advertisers know how to retarget ads towards that demographic.
For example, let’s say you buy a toddler-sized shirt and pants on Old Navy. People looking at the cookie data can extrapolate that you are a parent of a toddler and target you with ads for children’s toys.
When it comes to cookies on your site, you can use this data to see the age/gender/location/preferences of your customer base and learn how to retarget your ad campaigns to either draw more of this crowd in or aim for a different crowd. Services like those at canddi.com will help compile these website analytics into a user profile to allow you a clear view of your current audience.
The Benefits of Online Cookies Part 2
You can also use cookies to improve the power of your company’s ads. By finding patterns in user behavior and building a profile of them, you can ensure they see the ads best suited for them. This saves you money on advertising.
After all, now you don’t have to take a “sheer volume” approach and flood the Web with expensive ads in the hopes of getting them in front of as many eyes as possible.
Bring On the Online Traffic
So, now that you know all about online cookies and how they can improve your business, you’re ready to reap in online traffic and major cash! And if you’re looking for more tips on improving the online presence of your company, make sure to check out the other posts on our website!