LinkedIn boasts itself as the world’s largest professional network & rightly so, the content is very different from what we see on Facebook & Instagram. Influencers on LinkedIn are the likes of Satya Nadela, Bill Gates & Richard Branson.
Considering the fact as to how relevant this social media site is, that makes LinkedIn best for B2B Businesses to market and drive insane conversions.
As a student A-K-A seeker your job on LinkedIn is to keep learning & showcasing your particular skill sets that sets you apart.
So when was the last time you had a check on your LinkedIn profile? Obviously, for a lot of millennial these days, this site is not something which is essential. They are just started their part-time job at the local food joint. But from 30 years from now, if you want to have a security-based role with a high paying salary, then your LinkedIn will be the base to create it in.
Around 35% of LinkedIn users have said that they keep their profile dormant.
This is because they don’t get time to check on it with every passing day of their life. And this is where they can go wrong. Do you know why? Well, because remember the last time you have applied for several jobs through your LinkedIn profile.
Recruiters will have a look at it because it helps them to understand who they are ruling in. They won’t take a Google search for your name. They will see your LinkedIn, and if that it is not optimized then boy, you are in great trouble here. A complete job profile for your LinkedIn can help you to gain the searchers very quickly. You will be getting the calls in no time if you have a good and optimized profile.
LinkedIn has over 530 million users, and its Quantcast rank is about 45%.
So you never know who might be checking on you next with the use of your LinkedIn profile that you have already built.
Tips to optimize your LinkedIn Profile right now
Here are some of the well-known tips and tricks to optimize your LinkedIn profile right now. Do them to have a better-looking profile for your placement.
1. Complete the section for your profile
Complete every part of your profile that is presented. It is essential that you complete all the section that is on your profile for your recruiter to know what you have. If there are blank spaces and gaps, then your recruiter will think that you are not too serious about the job. Here are some points to keep inside your mind when you are optimizing it.
- Your location.
- The industry or where you used to work and even want to work.
- A current position or where you are currently working.
- Two past position or where you have always worked.
- Your education background.
- Your skills.
- The certificate that you have acquired.
2. Optimizing headline is the key
Optimizing headline on LinkedIn is the key, create a short and crisp headline that symbolizes what you essentially stand for, it can be as simply as Content Creator & Content Strategist or Digital Marketing Strategist
Your LinkedIn profile headline is the first thing people notices as they come across, make your first impression a lasting one.
2. A professional picture
Use a professional image if you have for your LinkedIn. You need to optimize your profile and make sure that you look professional in every single way. Adding a profile picture in just 14 minutes will help you to get a job in just a few minutes of putting it up. A professional-looking headshot will look excellent for you. It is also wise that you have put access to your profile picture to your social media accounts that you have. Your LinkedIn is likely to be in the search with a good movie. And please ignore the selfies.
3. Give a profound URL
Okay, we all know that you want to market your brand or land a job, but you need to have a proper URL for the same. The URL is essential for you to get a functional point of view on the SEO part of your profile. It is a vital opportunity for your Google ranking as well. So always keep an eye to manage your profile in the settings and put the custom URL for your website or your portfolio.
It should look like this www.linkedin.com/in/your-name/
4. Get written recommendations
We know that getting an excellent written communication will help you to land somewhere. Plus if you are getting advice from the right people, then it will be useful for you to optimize your profile to the best view. Plus if you want to get a good recommendation for your profile, then recruiters will know the best.
5. Add special skills
If you want to get selected easily, then you have to get incredible powers to your profile. The endorsement is a one-way click for you to acknowledge the network or even the brand that you have. The more support that you have for your skill, the more searches you will get on that matter. Always understand the best talent which will work for you in this way. The more result related and search-related terms to add to your profile, the more it will get featured.
6. Always use keywords
The main thing you need to know that the more keywords you add to your description, the better it will be for you. And even it will be featured at your search engine too. Your headline is the main section where it should get featured. This headline is the one that will be featured on different parts of your LinkedIn profile. So always understand to look up for the right type of keywords and implement it in the headline. Make your position clear. Have a definite pitch and idea of what you want.
7. Add the projects and their links
This is the main thing you need to do when you wish to optimize your LinkedIn profile. The more projects you will add, the better it will be for you. Adding this section to your profile makes it looks beautiful. It keeps you at the top of the others. You don’t want to compromise your credibility if you wish to showcase your standards. So always do the same.
These are the basic things you need to know when you want to optimize your LinkedIn profile. Understand how you want to develop your visibility. There are industry-based options and specific skill set and the role which you can add for the best.
Just optimizing LinkedIn profile isn’t enough, what to do next?
1. Put out content
Leverage content marketing to justify the skill sets you have added or that LinkedIn headline that you are boasting.
LinkedIn text posts work the best, 1300 character limit is the limit, add insights about your niche leveraging 1300 character limit, TAG connections that are already crushing in that niche, use no more than 4 hashtags, 4 hashtags is the ideal for LinkedIn.
Engage with the content within your niche, add thoughtful genuine comments, tag your own connections if you find the content useful, reshare the post.
That’s about it, leverage these tactics to optimize your LinkedIn profile.