There is no denying that mobile has helped businesses to reach their targeted audience effectively through mobile phones. But, it is not the end as trends in SMS marketing are growing rapidly that has given rise to novelty and innovation.
The year 2020 is about to go while ringing the bells for 2021. Although it was hard for many people to observe social distancing, they were connected to their near and dear ones using handheld devices. It proved to be a blessing in disguise for many people as well as businesses. It is because brands effectively utilized text marketing techniques to generate business.
If you use text messages for your business marketing, you should consider the innovative trends for aligned, creating a significant impact. It will help you capitalize on your advertising strategy for the best results.
Keep scrolling to know more!
Significance of advertising through SMS
Individuals rely more on their smartphones than anything else. It is imperative to understand that excessive mobile usage has increased the effectiveness of SMS advertising. Generally, people spend more than 5 hours on average calling, texting, and internet surfing. The number has risen considerably in the previous months.
The rise of mobiles and smartphones has led to the start of new ways for business marketing. According to the adobe survey, more than 98 percent of the marketing text messages succeed in business conversions. It is owing to the fact that people prefer communicating with a brand through SMS as compared to emails.
Besides this, statistics show that more than 40 percent of all eCommerce payments are made from mobile phones in 2019. It means that mobile use is growing rapidly, which has open new avenues of success for the business.
For this, business owners heavily rely on the top SMS marketing agency in Dubai to stay aligned with the latest trends. People consider it a handy way to get noticed by their targeted audience without investing a fortune. So, get the maximum benefit out of it. All the best!
SMS marketing and advertising trends you shouldn’t miss in 2021 and beyond
Nevertheless, advertising through SMS is one of the most aspired ways for business promotion. The best thing about this is effectiveness. The brands can build relationships with clients using regular SMS services.
However, complying with innovative trends in SMS advertisements is essential to allure the audience for higher engagement. Let’s consider a few trends to make this post highly useful for you!
Rapid business growth with quick promotions
Gone are the days when you have to get billboards for running comprehensive sales, promotion campaigns! You are living in the 21st century, where everything is just a hand away! Therefore, brands can use SMS for marketing their business effectively by sending sales updates, promotional texts, and other such offers to their targeted audience.
Generally, business owners increase their sales conversions by more than 14 percent using simple SMS advertising. This way, you can attract business investors, clients, and customers using VIP programs and promotional vouchers for improved conversions. It will help your business grow rapidly.
Transactional text messages for cross-selling
Do you know sending SMS to potential customers create a positive impact on them? Yes! You can, indeed, connect with potential buyers using SMS marketing. In this regard, the businesses are moving towards cross-selling techniques using transactional messaging. You can also use this trend to engage the clients in a successful journey of selling!
No doubt, SMS enables the businesses to ensure instant information provision to their customers and clients. They can use SMS for order confirmation, shipping methods selection, delivery updates, and other such notifications to retain the clients.
A shift from text to customer services
You will be surprised to know that SMS is not just a form of information but also an effective way to serve the customers. Many brands are using SMS to help their clients in tackling difficulties. For example, a simple SMS can help customers unbox a phone or join product puzzles for improved functionality.
Do you know? People don’t want to wait for their calls to be connected with customer service operators, so SMS is a handy option! Are you using such methods? If not, it is the right time to get the best services from an SMS marketing agency in Dubai for connecting your clients directly at that palms.
Find the right ally to stay ahead in SMS advertising trends!
Summing up, SMS is a dynamic way to channelize a business for increased growth and credibility. However, the success of a business considerably depends on the quality of services used for sending text messages to customers and potential clients. Keeping this in mind, the business people should invest in top SMS marketing services for reaping fruitful benefits.
Don’t forget to acquire well-reputed service providers to market your business using SMS as per the trends!