Social Proof: What Is It and How Does It Work?

Are you interested in using social proof to help improve your site’s conversion rate?

Social proof isn’t a “buzzword” or passing trend. In fact, big-name companies like MailChimp, Amazon, and WordPress all use it.

However, before diving in and implementing social proof in your marketing efforts, it’s time to learn more about it. Keep reading for a basic overview of social proof and how to use it for your benefit.

Social Proof Explained

Social proof is based on the idea that people will conform to be liked or accepted by society or an influencer.

For example, if you access a landing page and see a testimonial from an expert you respect, you have encountered social proof. When you look at pricing pages and see some industry giant is using the tool, it’s another example of social proof.

Put simply, social proof is “borrowing” influence from a third party to sway possible customers. Because of this, now is the time to begin gaining social proof and using tools like

Why You Should Care About Social Proof

While social proof may seem like something appealing to try, you may wonder why it has gained so much attention in the marketing realm in recent years. Consider this:

  • 61% of customers read online reviews
  • 70% of online customers look at product reviews
  • 71% of 18- to 34-year-old people trust social proof reviews

This is just a small example of how social proof can impact your site and increase your conversions. However, for most, it is enough to begin using this tool.

Tips to Begin Using Social Proof on Your Website

Now that you know what social proof is and why you should care about it, it is a good idea to learn how to begin using it on your site.

Real-Time Stats

Show the real-time stats of the number of people looking at the page. You can also use this to show customers who are making a purchase.

With this, you create a sense of FOMO – fear of missing out – which is a powerful tool to encourage someone to act.


Consider taking time to request short-form, simple recommendations from your happy customers. These are beneficial and can be effectively used on your site’s landing pages.

Collaborate with Experts

Consider reaching out to experts and asking for their presence during a social media event. This type of collaboration can help you tap into their positive influence.

It will also give your audience the chance to learn and hear from industry experts.

Utilizing Social Proof in Your Marketing Efforts

Social proof has a lot to offer when it comes to your marketing efforts. Be sure to keep the above information in mind to make the most of what it offers and use it to its full benefit.

Are you searching for more information and resources on various topics? If so, take time to check out some of our other blogs.