Wondering what separates successful brands from those that are forgotten fast? There’s a lot that makes up a brand.
The logo is only part of it. The brand name is part of it. The colors, designs, fonts, are other aspects. Even intangible assets like the level of customer service offered by your company are all part of building your brand.
But there is one thing that sticks out in your customer’s mind more than anything else; brand mascots.
That’s right, mascots are still as relevant today as they were in the 90s. You can’s escape how effective they are at causing your customers and potential customers to remember your business.
Need some business mascot ideas, as you plan your own? Keep reading to discover the top 10 best brand mascots we’ve ever seen.
1. The Geico Gecko
15 minutes. Not only do they have one of the most catchy taglines, but they have one of the most memorable, ad loveable company mascots.
The Geico Insurance mascot is a gecko with an Australian accent. It’s ridiculous when you think about it, but it works. Every time you see a picture of him, you subconsciously have the words, “15 minutes can save you 15% or more on car insurance,” running through your head.
2. Ronald McDonald
Need some company mascot ideas? One of the most successful businesses on the planet uses a clown. Ronald McDonald, while not as commonly seen today, helped build the success of the McDonalds footprint by making it a staple among children across the country and world.
3. The Pillsbury Dough Boy
Nobody knows what the Pillsbury Dough Boy is, but we can all agree that he is cute. He makes the idea of fresh biscuits and cookies seem inviting and innocent, even if they aren’t that great for our bodies.
4. Tony the Tiger
Frosted Flakes anyone? Again, this is a mascot that is tied to a slogan. It’s impossible to forget, as it’s so G-R-R-EAT!
5. M&M’s
The ever-popular M&M’s chocolate candy is personified in the M&M’s spokespeople. These little guys are always up to something, especially around the holidays, as that’s when most people are looking to buy candy.
6. Mr. Peanut
Planters Peanuts is represented by Mr. Peanut. He’s a sophisticated peanut who wears a top hat and eyeglass. For most of his existence, he didn’t’ have a voice, but is now voiced by famous actors.
7. Chester Cheetah
Chester Cheetah made sure that Cheetos were the cool snack. He was always too cool for school in the commercials, making this snack the most popular in the school cafeteria.
8. Colonel Sanders
KFC always feels warm, welcoming, and comfortable. This is thanks in large part to Colonel Sanders, the friendly look gentlemen who could be our own grandfather.
9. Captain Morgan
Based on a real person, Captain Morgan rum is designed to appeal to the adventurous and the rebels. With so much competition, Captain Morgan easily stands out on the rum shelf as much more recognizable.
10. Brand Mascots Never Die; Mickey Mouse
Arguably the best business mascot of all is Mickey Mouse. Obviously, he has his own personality, shows, movies, and more. But he also represents the entire Disney brand, which is massive. And he still wears the same shorts today that he did 40 years ago.
Do I Need a Business Mascot?
Brand mascots may seem silly, but they perform a vital function. They make your company stand out from the competition. They add a level of personality to your brand that is identifiable and relatable.
So even if people think mascots are silly, they can’t deny their effectiveness at building a solid brand.
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