Do you know how your search engine optimization works, and how is it ranking on search engine result page? If not, it is time for an SEO audit. Doing this every six months once will take the course of things to a roller coaster ride. To succeed online, you have to maximize your SEO efforts. If not, your business will be left behind. According to 61% marketers, their first priority is SEO. But not updating it according to the changing landscape of SEO is equal to ignoring sales. This is where an SEO audit comes into play. Top SEO company in India is telling that analyzing your page is the starting point for improved SEO and sales.
What is an SEO audit?
Gone are the days when keywords were stuffed into content or using multiple pages for different variants. The criteria for ranking have changed dramatically over the past decade. New factors like mobile-friendliness have been included as SEO criteria. And these factors and the way in which the search engines rank is constantly changing. The old content has to be updated to run along with the competition. Your website may have some flaws over time, the time that reduces traffic. And above all, you should update new SEO tactics. And for all this analyzing your page is imperative. This analysis and adaptation are known as SEO auditing.
The general checklist for SEO audit
The SEO audit goals are not the same for all companies. It differs from agency to agency and company to company, but the main motive of the SEO audit is the same; to make your website spring up on the first result page and more specifically the frontline. The general checklist of SEO audit comprises the following process
- Analysis of the content
- on-page SEO checklist
- Planning of keyword and optimization at different levels
- Auditing the backlink
- Improving user experience
- Hosting and indexing
Based on the importance of the particular niche, the auditing is done as focusing on each and every point is impossible. While starting the audit, keep in mind the factors that are playing a major role in the SEO ranking at that time. You can also perform a min audit once a month to address the most important things.
Keep you on the run with search engine algorithm updates
The primary job of a search engine is to provide users with valuable information that is genuine and true. Therefore in light, if this search engine algorithms change often. When you are auditing your website, it makes it friendlier for the crawlers to find your page based on the latest ranking factors. You have to avoid grammar and spelling errors using grammar checker free online for the crawlers understand you better.
Issues to be fixed
- Mobile-friendly website
- Fix the broken links
- For a higher ranking change from HTTP to HTTPS
- Adapt short URLs
- Avoid keyword stuffing
Bottom line
SEO audits as often as six months will take your business in the future without any lag. According to the SEO agency, a proper SEO audit will blast your business with booming effects. Do an SEO audit now and enjoy the benefits.